GCMMF, which markets the highly popular AMUL brand of milk and dairy products was conferred CNN-IBN ‘Innovating for a better tomorrow Award, one of the most prestigious awards for innovation in India. CNN-IBN Innovation Award was conferred on GCMMF for its innovative and unique contribution to nation-building and its role in creating a socio-economic revolution in rural India. Shri R S Sodhi, Managing director, GCMMF received this highly prestigious award in a glittering ceremony in Delhi, on 28th March.
‘Innovating for a better tomorrow’ award was instituted by Network 18, CNN-IBN & CNBC TV18 to honor exemplary innovations that have not only transformed the lives of millions of Indians but have also left indelible impressions globally. This award celebrates innovations which have significant social and business impact.
Accepting the award on behalf of GCMMF, Shri R S Sodhi stated that this prestigious award was a recognition of the wisdom and efforts of dairy farmers of Gujarat who have created the innovative Amul model, enabling India to become the largest milk producing nation in the world. Inspired by the visionary foresight of Sardar Vallabhbhai Patel, Amul cooperative model has enabled farmers to control the entire value chain of dairy business, from milk production, processing, manufacturing as well as marketing.
He also added “Right since its inception in 1946, Amul model itself was a unique innovation, wherein the instruments of development have been placed in the hands of the people themselves. One of the most innovative features of Amul is its vast supply chain network which functions with clock-work precision and handles more than 7 million transactions every day, linking 32 lakh farmers with millions of consumers spread across the nation & the world. Pioneering technological innovations such as manufacturing milk powder & cheese out of buffalo milk and marketing innovations such as its iconic topical campaign, which has been running continuously for more than 30 years, have helped Amul to achieve success. Former Prime Minister, Shri Lal Bahadur Shastri inspired Dr. Vergehese Kurien to replicate Amul model in a highly innovative program called ‘Operation Flood’, which helped India achieve self-sufficiency in milk & become the largest milk producing nation in the world.”
Shri Sodhi also mentioned that this award revalidated his team’s staunch belief in the values of integrity, honesty, courage, dedication, commitment to farmers and to consumers, as well as commitment towards innovation and excellence, which his mentor, Dr. Verghese Kurien, had instilled in AMUL.
Photo Caption: Shri R S Sodhi, MD, GCMMF receives the award from Shri Narayana Murthy
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