Wills Lifestyle, the premium fashion & lifestyle brand from ITC continues to be at the forefront of digital innovations, by introducing “Wills Fashion Real-Time” campaign at the Wills Lifestyle India Fashion Week AW’14 scheduled from March 26-30, 2014 in New Delhi. Being India's first and industry first, Wills Lifestyle becomes the first fashion retail brand to introduce real time online marketing using the RFID technology, reaching consumers across multiple social media platforms as well as in Wills Lifestyle stores, LIVE and in real time. This will be the first ever-Indian fashion platform that aims at syncing all the happenings at the fashion week by sharing them in real with participants on Facebook, Twitter & Google hangout.
Digitally dapper Wills Lifestyle has introduced various interesting multichannel innovations that are likely to have a lasting impact at the Wills Lifestyle India Fashion Week and enhance consumer experience. Speaking on the pioneering use of technology and digital platforms, Karan Kumar, General Manager-Marketing, Lifestyle Retailing Business Division, ITC said, “Recognizing the power of interactive social media marketing and communication platforms working with RFID technology, Wills Lifestyle wants to be at the centre of digital revolution in fashion and how fashion weeks can be made to reach out to fashion ambassadors, enthusiasts and influencers. We already have a large presence online with over 800,000 fans on facebook. We now want to build beyond that across various digital & social media platforms by adopting technologies that not only will be a first in the fashion space in India but also are more interactive, experiential and which connect with enthusiasts’ online like never before. We want to change the face of how fashion and fashion weeks are taken outside the show areas to online enthusiasts wherever they are.”
“Wills Lifestyle India Fashion Week is touted as the biggest & largest fashion week of the country. The event has a strong combination essential to push a large capacity of online conversations with a young involved audience, fashion experts and celebrities who are socially active. And this combined with the latest digital technology will only have a positive impact on how future Fashion Weeks are organised and promoted online.” he further adds.
WIFW GOES HI-TECH IN STYLE – BUILDING ON INNOVATION
- Bollywood actor Neha Dhupia, Wills Lifestyle Twitter Face to tweet LIVE from WIFW AW’14
- RF-id campaign (Radio Frequency Identification)
It is the first of its kind to be executed in the fashion industry globally. The fashion platform aims at syncing all the happenings at the fashion week by sharing a real time update on everyone who participated and attended, LIVE on social media platform - A one stop destination to update your friends about your experience at the fashion week.
How does it work? Every time you swipe, it will instantly update your status and pictures/ selfies at the event, keeping your friends up to date in real time. Plus, the RFID also allows for automatic tagging of all the photos taken at the WIFW.
Four lucky fashionistas get a chance to walk the ramp to the Wills Lifestyle India Fashion Week Autumn Winter 2014 in Delhi. The campaign that concluded on March 23, 2014 witnessed an overwhelming response from across the country. The winners were selected basis their tweet on why you would want to walk the ramp at the Wills Lifestyle India Fashion Week with a picture in their most stylish avatar!
- LIVE streaming of fashion shows from WIFW AW’14 venue
For strong consumer outreach and experiential marketing, the fashion shows will be streamed LIVE across all Wills Lifestyle stores
About Wills Lifestyle Synonymous with fashion and elegance, ITC’s Wills Lifestyle stores offer a premium lifestyle wardrobe, incorporating the latest fashion trends for both men and women. With a fashion fresh compelling range of Wills Classic formal wear, Wills Sport casual wear, Wills Clublife evening wear and Wills Signature designer wear, Wills Lifestyle provides Indian consumers premier high street fashion and a delightful shopping experience. Currently there are more than 90 Wills Lifestyle stores across 40 cities. The Wills Lifestyle range is also available across all leading departments stores and multi brand-outlets in the country whilst also being available on all leading online fashion retailing portals. For details visit: Website -
www.willslifestyle.com Facebook -
https://www.facebook.com/willslifestyleonline Twitter -
http://www.twitter.com/willslifestyle
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