The Wills Lifestyle India Fashion Week has been in news this time around for not just for the extravagant fashion displayed, but for being the first fashion week for implementing RFID technology through their #WillsFashionTags.
This new campaign has not just taken the fashion world by storm, but has also created waves in Bollywood. Tinsel towns very own scintillating divas Soha Ali Khan and Neha Dhupia were spotted wearing these tags and posting pictures and status from Wills Lifestyle India Fashion Week. Both the divas were seen enthusiastically posing for selfies and updating their status' by cheering for their favourite designers at the #WillsFashionTag booth. Well-singer Sona Mohapatra was also spotted at the WIFW sporting #WillsFashionTag
Apart from these celebrities, renowned VJ and music enthusiast Nikhil Chinapa has been spotted tweeting about the innovative #WillsFashionTag campaign.
Mr. Atul Chand, Chief Executive, Lifestyle Retailing Division, ITC, said “Wills Lifestyle has always being at the forefront of innovation and hence driven the business of fashion in India. With the integration of modern technology at this edition of Wills Lifestyle India Fashion Week we have created conversations both online & offline.”
Speaking on the occasion, Karan Kumar, General Manager-Marketing, Lifestyle Retailing Division, ITC, said "Though the program was conceptualized and executed with the vision of creating brand ambassadors from everyday fashion enthusiasts, the RFID campaign (#WillsFashionTag) bug has bitten the Bollywood celebs too. As we wanted everyday fashion enthusiasts to become ambassadors of the program we did not launch the campaign with a celebrity. However, we are thrilled to know that celebs and people alike have enthusiastically wanted to experience this innovative technology. It just reiterates the fact that our campaign has achieved the desired effect - that is it has helped create brand ambassadors as well as help us amplify our reach and visibility. "
Mr. Sunil Sethi President, FDCI said “We always try and do something new and innovative in every season of the Wills Lifestyle India Fashion Week. This time, the digital media initiative with RIFD enabled tags, was a huge hit with the visitors at India’s biggest fashion event. I congratulate our respected partners, Wills Lifestyle, on the success of this interactive platform which also got the likes of Bollywood actress Soha Ali Khan talking about it.”
This is the first ever time in the history of fashion world, such innovation has been seamlessly weaved into boost the reach of the event. Definitely re-defining and revolutionizing fashion in true sense.
About Wills Lifestyle Synonymous with fashion and elegance, ITC’s Wills Lifestyle stores offer a premium lifestyle wardrobe, incorporating the latest fashion trends for both men and women. With a fashion fresh compelling range of Wills Classic formal wear, Wills Sport casual wear, Wills Clublife evening wear and Wills Signature designer wear, Wills Lifestyle provides Indian consumers premier high street fashion and a delightful shopping experience. Currently there are more than 90 Wills Lifestyle stores across 40 cities. The Wills Lifestyle range is also available across all leading departments’ stores and multi brand-outlets in the country whilst also being available on all leading online fashion retailing portals. For details visit: Website - www.willslifestyle.com Facebook - https://www.facebook.com/willslifestyleonline Twitter - http://www.twitter.com/willslifestyle Instagram – http://instagram.com/willslifestyle Pinterest – http://pinterest.com/wlsonline Fashion Design Council of India A non-profit organization, Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 350 members. Founded on the premise of promoting, nurturing and representing the best of fashion design talent in the country; its prime objective is to propagate the business of fashion. Website - www.fdci.org
Photo Caption:
Neha Dhupia sports #WillsFashionTag Soha Ali khan sports #WillsFashionTag 
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