- MAWI’s Indian Odyssey to debut at Lakmé Fashion Week Summer Resort 2014 in collaboration with celebrated designer Gaurav Gupta
- DHL and IMG Fashion announce their new global program, DHL Exported, open to fashion designers everywhere
DHL, the world’s leading logistics company, will present internationally acclaimed fashion accessory designer MAWI in collaboration with celebrated designer Gaurav Gupta at Lakmé Fashion Week Summer Resort 2014. This is MAWI’s homecoming show after 12 years of establishing her brand in London. MAWI will showcase her latest accessory collection complimented by an outstanding collection by the Indian couturier Gaurav Gupta.
Mr. RS Subramanian, Senior Vice President & Managing Director, India, DHL Express said, “Fashion is a fast moving industry with lead times, accuracy, availability and reliability all of critical importance. Fashion supply chains are extended and complex and through 35 years of providing customized solutions to the Indian fashion, textile and apparel industry, DHL has proved to be a strong partner for garment manufacturers, wholesalers, retailers and fashion designers. This season DHL presents MAWI, which is a partnership of two strong international brands coming together to bring fashion excellence to enthrall audiences.”
DHL is the Official Logistics partner of IMG Fashion Weeks since 2007 in 11 cities across four continents. Further building on the strong partnership between DHL and IMG Fashion, this year a new global program, DHL Exported, has been announced; open to fashion designers across the world, including India. This unprecedented global program is to help designers who are already established in their local markets to further their global footprint via the world’s most powerful fashion week platforms. Indian designers can send their applications for one of the four Fashion Weeks in New York, London, Milan and Tokyo and win a chance to showcase their collection at one of these fashion weeks.
“Today Indian fashion is center stage and going global with Indian ensembles catching the attention of fashionistas around the world. The DHL Exported programme is a further impetus to support the needs of fashion professionals and foster the designers’ brands in new markets by enabling them to debut their collection on the runway in New York, London, Milan or Tokyo”, said Mr. Sandeep Juneja, Vice President, Sales and Marketing, DHL Express India.
DHL will sponsor a chosen designer for two consecutive seasons and designers will receive a guaranteed spot on the schedule along with a funded and produced runway show. DHL will also underwrite all logistic costs of producing the collection (i.e. international shipping and exporting of hard goods) as well as exporting the collection to New York, London, Milan or Tokyo for the designers’ runway debut.
Application, program details, and nominating committee details are available at
DHLExported.com.
DHL – The Logistics company for the world DHL is the global market leader in the logistics industry and “The Logistics company for the world”. DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 285,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education.
DHL is part of Deutsche Post DHL. The Group generated revenue of 55 billion euros in 2012.
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