Apollo Hospitals, the pioneer of integrated healthcare delivery in India has crossed 2 million likes on Facebook.
Apollo Hospitals are now the global leaders on Facebook among healthcare providers. This was achieved over a period of 2 years through major path-breaking initiatives like 'Emergency 24x7 Mobile App' and ‘Blood Connections’ to name a few. The ‘Emergency 24x7 Mobile App’ helps to get in touch with near ones and locate hospitals, clinics, nursing homes, etc during an emergency and 'Blood Connections’ is a platform to help people locate blood donors in an emergency with just a click of a button.
Being actively present across social media platforms like Facebook, Twitter, YouTube, LinkedIn, SlideShare and blogs, Apollo Hospitals has managed to bring out the benefits of healthy living by attaining a better connection with its community who can drop-in queries and get prompt responses.
On the occasion of crossing the 2 million mark on Facebook, Apollo Hospitals’ Managing Director, Dr. Preetha Reddy said, “We are delighted at this achievement. Our social media initiatives are taking us closer to achieving our vision of ‘Touching a Billion Lives’ through our trademark Tender Loving Care. We believe that the social media space is one of the most effective tools to reach out to global citizens and through this we can keep people healthy. Through Facebook, we have managed to reach out to people and create awareness on staying healthy, in a much easier and efficient manner, thus strengthening our brand position of ‘Let’s talk health’.”
Social Wavelength manages the social media initiatives for Apollo Hospitals.
Hareesh Tibrewala, Joint CEO, Social Wavelength commented, "Apollo has been one of the pioneers in healthcare in India. Through its various social media engagements, Apollo Hospitals has demonstrated leadership on social media as well.”
About Apollo Hospitals:
Apollo Hospitals are an integrated healthcare organization with owned and managed hospitals, diagnostic clinics, dispensing pharmacies and consultancy services across the globe. With over 54 hospitals across the globe, they are one of Asia’s largest healthcare groups bringing healthcare of International standards within the reach of every individual. For more information: http://www.apollohospitals.com
About Social Wavelength:
Social Wavelength is India’s largest social media agency with presence in Mumbai, Delhi, Chennai and Bangalore. Its’ suite of services include social media monitoring, online-reputation management, online PR, social media management and building online communities. Social Wavelength is also the authorized reseller for Radian6 for the Indian market. More information is available on www.socialwavelength.com
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