BWI: Haier Launches ‘Sure Shot’ Festive Offers

Press release from Business Wire India
Source: Haier India
Thursday, October 03, 2013 05:25 PM IST (11:55 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Business services, Electronic appliances & components, Media & entertainment, Retailers; Technology
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Haier Launches 'Sure Shot' Festive Offers


New Delhi, Delhi, India, Thursday, October 03, 2013 -- (Business Wire India) -- Haier introduces astounding festive offers this season

Assured gifts on Haier products worth upto Rs 8250, adding zing to the celebrations

Haier, one of the largest Home Appliances & Consumer Electronics brands worldwide and world's No.1* brand in major appliances, today launched a range of exciting promotional offers as part of - 'Sure Shot' festive promotion this Diwali. The promotion has begun with the festivities and shall last till 5th November, 2013 across the country (except for Kerala) in the refrigerators, washing machines, deep freezers, water heaters and consumer electronics segment.

The customers can enjoy assured gifts for upto Rs 8250 with every purchase of select Haier products. Beautiful gifts like minibar, Solitaire Casseroles, Veggie Fresh container boxes, 4 GB USBs and extended warranties will be on offer throughout the festive season.

List of Offers

1. FREE Haier Mini Bar HR-62 worth Rs 8,250/- on purchase of any French Door Side-By-Side Refrigerator

2. Veggie Fresh 6 pcs container box, which helps in keeping vegetables fresh for a longer time, with Direct Cool Refrigerators, Set of 3 Solitaire Casseroles + 3 ladles with frost free Refrigerators

3. Veggie Fresh 3 pcs container box with Semi-Automatic Washing Machines and Deep Freezers. Set of 2 Solitaire Casseroles + ladles with Fully Automatic washing machines

4. 4 GB USBs with select water heaters along with free installation

5. 4 years warranty on LED TVs (71 cm and above)

Commenting on the announcement of the promotion, Shanta Roy Sanjeev, Head- Marketing, Haier India said, "Earlier this year, we have launched a series of products to enrich our product lines and categories exclusively for the Indian market. As a global leader in the consumer durables industry, we also understand the sentiments with which Indians celebrate the festive season and keeping this in mind, we have made every possible attempt to make shopping an enjoyable experience for our customers."

Haier launched an innovative range of 79 new models across product categories towards the beginning of this year including some of the astoundingly innovative products like acquatunes-a musical water heater, the three door convertible water heater, 3D 40 feet air throw air conditioner along with other categories. Testimonial to the brand's commitment to innovation, Haier was also awarded the 'Product Differentiation Excellence Award' in the Consumer Electronics Market in 2013 by the global consultancy and research firm Frost and Sullivan this year.

Showcasing its commitment to customer delight, Haier is the first in the industry to offer extended warranty on select refrigerators for upto 12 years. Haier offers warranty upto 4 years on LED TVs and 11 years on washing machines which signifies the continuing promise of innovation and belief in its products and an end-to-end service excellence.

Haier understands the importance of innovation in the ever changing lifestyles of the most distributed and widely scattered consumers and their different set of preferences, tastes and challenges in India. Haier currently has about 165 exclusive experience centres/ zones spread vastly across the country and plans to expand these and Shop n Shop format stores aggressively to reach out to the urban as well as the tier-II and III markets.

Very recently, Haier has been awarded certification by World Influential Organizations where Haier reiterated the strength of innovation and inspired living across its eight categories of offerings. According to Euromonitor International survey 2012, Haier is world's number one brand in Major Appliances, Refrigeration appliances, Home Laundry Appliances, Freezers and Wine Cellars.

About Haier Group

The Haier Group is the world's No. 1 Major Appliances brand with a 8.6% retail volume share in 2012 (Source: Euromonitor International Limited; retail volume sales in units based on 2012 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 61 trading companies, 24 manufacturing plants, and 21 industrial parks with 80,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions.

Haier's global revenue in 2011 was 23.3 billion USD. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.

www.haier.net

About Haier India

Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world's no. 1 brand of Major Appliances*. Haier is also world's no.1 brand in Refrigeration appliances and Home Laundry appliances. The company initiated its commercial operations in January 2004. Its launch in India started with innovative products which were designed keeping the day-to-day customer needs in mind -- products that will transform the customer's everyday living into inspired living. Haier India is known for its launch of BMR technology for the first time in India followed by the Double Drive which was a patented technology.

www.haier.com/in


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KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, BUSINESS SERVICES, ELECTRONICS, MEDIA, RETAIL, TECHNOLOGY

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