BWI: Panasonic Introduces the First of its Kind Microwave Owen Cooking Lab in India

Press release from Business Wire India
Source: Panasonic India
Friday, September 06, 2013 12:33 PM IST (07:03 AM GMT)
Editors: General: Consumer interest, Food & drink, People; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Household & personal care products & services, Major diversified industrial groups; Technology
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Panasonic Introduces the First of its Kind Microwave Owen Cooking Lab in India


New Delhi, Delhi, India, Friday, September 06, 2013 -- (Business Wire India) -- Continuing its strong focus on India, Panasonic today celebrates the launch of its first Microwave Owen Cooking Lab in the country. This will be the fourth in the world after Russia, China and Japan. With Panasonic cooking appliances, regular and special meals are more delicious, more fun and easier to make than ever. It is this experience that the Microwave Owen Cooking Lab wants to create perfectly suiting the Indian kitchen needs today.

Keeping in mind with the same and a few benefits that the brand aims to provide through this lab is to develop Indian recipes that can be incorporated in the auto-cook menu of brand's microwaves. Also, classes, workshops and sessions will be held imparting training to service, sales staff and chefs pan India. This will help them realize the benefits of using the brand's products. It will also prepare the sales team, dealers and sales men who will gain familiarity with the uniquely designed solutions gaining a more technical and detailed know-how about their features and aspects. With the opening of this lab, the company will also provide regular feedback and have interactions and dialogue with consumers which will keep them updated about day to day improving and innovative technologies.

Talking about the launch Mr. Gaurav Minocha, Product Group Head AC & HA, Panasonic India said "Panasonic continues to represent a huge opportunity to help its consumers by providing the most innovative technology and latest solutions which will help them save on time and money while still delivering them with high quality cooking results. India is a very important market for Panasonic and I am sure that this Microwave Owen Cooking Lab will benefit the users in every possible way"

The company continues to develop products that are best suited to the India needs and requirements and with the same in mind, the brand focuses on consumer insight driven product development matching the Indian kitchen requirements.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.85 trillion yen for the year ended March 31, 2012. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at http://panasonic.net/.

About Panasonic India

Panasonic makes available in India its wide range of consumer electronics, home appliances like LCD & Plasma TVs, DVD players, Home Theatre Systems, Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners and a wide range of system products including communication ones like Phones, High Definition Videoconferencing, Professional Audio Video products like Broadcast Cameras, Projectors and Displays, Business Solutions including Printers, Whiteboards and Security Solutions. The company currently has a workforce of about 12,500 in India. For more information on the company and the Panasonic brand in India, please visit http://panasonic.co.in.

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Panasonic Microwave Oven Cooking Lab
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Panasonic Microwave Oven Cooking Lab


CONTACT DETAILS
Richa Sethi, Panasonic India, +91 9560498765, richa.sethi@in.panasonic.com
Malvika Sinha, Genesis Burson-Marsteller, +91 9873382955, malvika.sinha@bm.com

KEYWORDS
CONSUMER, FOOD, PEOPLE, MARKETING, BUSINESS SERVICES, ELECTRONICS, HOUSEHOLD, GROUPS, TECHNOLOGY

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