BWI: Schneider Electric Launches “50for50”, A New Brand Campaign to Mark its 50th Year in India

Press release from Business Wire India
Source: Schneider Electric India Pvt. Ltd.
Thursday, August 22, 2013 02:15 PM IST (08:45 AM GMT)
Editors: General: Consumer interest, People, Social issues; Business: Business services, Electronic appliances & components, Energy companies, Media & entertainment; Technology
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Schneider Electric Launches "50for50", A New Brand Campaign to Mark its 50th Year in India
On the occasion of its 50th anniversary, the company launches a social cause based campaign, asking the nation for 50 of its best ideas to save 50 million kWh* of energy

New Delhi, Delhi, India, Thursday, August 22, 2013 -- (Business Wire India) -- Marking 50 years of its presence in India, Schneider Electric, the global energy management expert, announced its new India brand campaign "50for50". Aimed at creating a powerful connect with Indians at large emphasizing the need to save energy to ensure access to energy for all. The new campaign is focused on generating innovative and practical ideas that will kick-start an initial contribution of 50 million kWh* of energy savings. While celebrating 50 years of Schneider Electric's presence in India the campaign effectively straddles a century as it encompasses a vision for coming India's energy needs in coming years.

Commenting on this initiative, Mr. Anil Chaudhry, Country President, Schneider Electric India said, "It is a moment of immense pride for all of us, as we look back on the journey of Schneider Electric in India over the past five decades. A journey of a thousand miles begins with one small step. This step was taken way back in 1963, when Merlin & Gerin entered into a joint venture with Tata Sons and Voltas Limited to form Tata-Merlin and Gerin Limited."

Adding to this, Mr. Anil Chaudhry also mentioned that "India is one of the most important markets for Schneider Electric globally and we have had an increasingly active presence in the country both in terms of contributing to infrastructural growth as well as strong CSR (Corporate Social Responsibility) initiatives. Despite the significant social and economic initiatives that make India a global powerhouse today, the demand and supply gap for energy is a cause for serious concern. There is no better time to be initiating this nation building campaign. We are a young country, full of opportunity and the drive to achieve our full potential. The need for automation, reliability, security and energy efficiency will continue to grow exponentially in the coming years. As leading energy management experts, Schneider Electric is fully committed to making energy safe, reliable, efficient, productive and green."

Aimed at making Schneider Electric a household name in India, "50for50" will be an integrated campaign ( print, outdoor, digital, social media, television and out-of-home), reaching out to millions of Indian households and industry encouraging them to save energy. The campaign is centred around an innovative and interactive website www.schneider-electric.com/50for50/in which encourages and stimulates people to join the movement.

*1 kwh = 1 unit of electricity

About Schneider Electric

As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including leadership positions in Utilities & Infrastructure, Industries & Machines Manufacturers, Non-residential Building, Data Centers & Networks and in Residential. Focused on making energy safe, reliable, efficient, productive and green, the Group's 140,000 plus employees achieved sales of 24 billion Euros in 2012, through an active commitment to help individuals and organizations make the most of their energy. www.schneider electric.com


CONTACT DETAILS
Mitali Sarkar, Schneider Electric, +91 9811097525, Sarkar@schneider-electric.com
Neha Bhatt, Six Degrees PR, +91 9717480078, nehab@sixdegreespr.co.in

KEYWORDS
CONSUMER, PEOPLE, SOCIAL, BUSINESS SERVICES, ELECTRONICS, ENERGY, MEDIA, TECHNOLOGY

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