BWI: Ketchum Sampark Launches Knowledge Studio to Offer Content and Thought Leadership Solutions in India

Press release from Business Wire India
Source: Ketchum Sampark
Wednesday, August 21, 2013 03:19 PM IST (09:49 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Accounting & management consultancy services, Advertising, PR & marketing, Business services, Major diversified industrial groups, Media & entertainment
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Ketchum Sampark Launches Knowledge Studio to Offer Content and Thought Leadership Solutions in India


Mumbai, Maharashtra, India, Wednesday, August 21, 2013 -- (Business Wire India) -- Ketchum Sampark, the Indian network of global communications firm Ketchum, today announced the launch of its new division "Knowledge Studio" to provide Research, Content and Thought Leadership services for Indian and Transnational Corporates. The Knowledge Studio will complement Ketchum Sampark's Public Relations offerings to clients with thought leadership-led content and serve as an important growth driver especially in the ever-evolving online and digital reputation space.

Jon Higgins, Senior Partner and CEO, International, Ketchum, said, "India is one of our most promising and key growth markets. We believe in continuously providing our customers solutions and offerings that significantly add value to their business. Knowledge Studio is a great example of that value-added service offering."

Ketchum Sampark, through Knowledge Studio, will also look at bringing its global Thought Leadership and Content offerings to its Indian clients in the near future. Similarly, Knowledge Studio will explore opportunities to service Ketchum's businesses and customers in other parts of the world.

Announcing the launch of Knowledge Studio, Bela Rajan, Founder and Director, Ketchum Sampark, said, "The Knowledge Studio will help in strengthening our expertise and building significant insights into knowledge-led content solutions for our clients. We see strategic synergy in offering our clients value-added services in the thought leadership and content space along with integrated design and software solutions. I believe the Knowledge Studio team will help us deliver new ideas and enhance client value in the new-age digital reputation arena."

Biswadeep Gupta, President, Knowledge Studio, and Partner, Ketchum Sampark, will drive the content business. Previously, Biswadeep was the founder and CEO of Riteverses.

Commenting on this move, Biswadeep said, "Going ahead, content will be a key differentiator globally for consumer and other stakeholder outreach programs, especially in the online space. We see a genuine opportunity to partner customers in building Thought Leadership content solutions for our clients at Ketchum Sampark and also continue to build and service existing and new customers."

Ketchum Sampark has been a strategic advisor and public relations counsel to some of the most reputed local and global brands in India for the past two decades. It is known for its strategic advisory, deep client relationships and the finest professional leadership team. The Knowledge Studio team has partnered with some of the most respected Indian and global corporate brands in building their online and reputation content solutions.

About Ketchum Sampark:

Ketchum Sampark's 18 year track record as one of the top PR agencies in India is demonstrated by its local understanding of the cultural, commercial, political and media characteristics of each regional Indian market matched with the expertise of Ketchum, a Global leader with worldwide network of over 100 offices and affiliates. The agency's comprehensive public relations and communications services include Financial Communications, Corporate PR, Brands and Marketing, Technology PR, Employee communications, Issues and Crisis management, Public Affairs, Social Media and Digital PR to serve the communications needs of India's largest companies as well as the biggest multinational corporations doing business in India.

With a team of more than 120 professionals spread over seven offices across India, supporting some of Asia's and the world's biggest brands, Ketchum Sampark has an impressive client retention rate of seven years and has rapidly become one of India's leading communication consultancies besides being one of the most respected public relations agencies in the regions.

About Ketchum

Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 11 Cannes Lions and an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc., visit www.ketchum.com.


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KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, CONSULTANCY SERVICES, MARKETING, BUSINESS SERVICES, GROUPS, MEDIA

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