BWI: Haier Enhances its Refrigerator Range; Unveils New 3-Door Refrigerators with Convertible Compartment

Press release from Business Wire India
Source: Haier India
Friday, May 31, 2013 06:07 PM IST (12:37 PM GMT)
Editors: General: Consumer interest, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Household & personal care products & services, Retailers; Technology
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Haier Enhances its Refrigerator Range; Unveils New 3-Door Refrigerators with Convertible Compartment


New Delhi, Delhi, India, Friday, May 31, 2013 -- (Business Wire India) -- Haier, one of the largest Home Appliances & Consumer Electronics brand globally and world's no.1 brand in Refrigeration Appliances*, today launched its innovative new range of 3-Door Convertible Bottom Mounted refrigerators. This re-emphasizes Haier's global brand commitment-'Inspired By You', combining quality, innovation and style adding to the convenience of users. Additional storage capacity & enhanced features like solar induced freshness (the changeable solar light wave like sunshine keep vegetable and fruits continue growing in refrigerator), makes the product unique and apt for today's lifestyle.

This range of 3D convertible refrigerators combines a contemporary look with utility to ensure an unmatched performance and convenience customized to the needs of Indian consumers. Some of the astoundingly impressive features include the Convertible Middle Door that can be used as a Vegetable box or Freezer as per customer requirement, the temperature regulator that can vary from +5 to -7 Degrees. This gives flexibility of space to the customer and optimum space management. This section can also be switched on and off as per the requirement of the user to save power. Hence, the thought that different consumers have different needs and preferences at a given time fits perfectly to this technological advancement and serves consumers with a superior quality of refrigeration.

Another interesting feature of the range is the One Touch Holiday Function that intelligently switches off the refrigerator section and convertible drawer section, only keeping the freezer on while the user is away for days. Introducing such upgradations is testimonial to the fact that Haier has always believed in smarter technology for smart living.

Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances (India) said, "Refrigerators has been our flagship product category both globally and in India. It has always been our endeavour to bring innovative and latest technology which is not only at par with excellence but also stylish, feature packed, enhanced aesthetically to match the modern day lifestyle."

"We believe that the Indian consumer durables market is fast-maturing and is now ready to adopt revolutionary products. The new model combines the ergonomic design of the BMR along with utility, backed by a strong technology." adds Mr. Eric Braganza.

The 332litres new model, HRB 386 WFG is priced at Rs. 59990 in the Indian market. Other major features of the refrigerator include Intelligent Fuzzy Mode (One touch Automatic Temperature Adjustment), VC Fresh, no Frost technology, Electronic Control Panel with LED Display and full DC inverter compressor that comes with a 12 year warranty.

Haier is the pioneer in introducing the BMR technology in India. The 3-Door Convertible BMR comes with unique curved glass door in floral background without any border to give a very premium seamless finish to the product. This launch is the base line for Haier BMRs that highlights the health issues related to back with too much of bending and to give independence to consumers to choose what they require and accordingly use the technology. With changing trends in lifestyle and consumer demand, people are increasingly demanding technology that not only enables them to lead a better lifestyle but also brings convenience to their already demanding lifestyle.

*As per Euro-monitor International survey 2012.

About Haier Group

The Haier Group is the world's No. 1 Major Appliances brand with a 8.6% retail volume share in 2012 (Source: Euro-monitor International Limited; retail volume sales in units based on 2012 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 61 trading companies, 24 manufacturing plants, and 21 industrial parks with 80,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions.

Haier's global revenue in 2011 was 23.3 billion USD. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.

www.haier.net.

About Haier India

Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world's no. 1 brand of Major Appliances*. Haier is also world's no.1 brand in Refrigeration appliances and Home Laundry appliances. The company initiated its commercial operations in January 2004. Its launch in India started with innovative products which were designed keeping the day-to-day customer needs in mind -- products that will transform the customer's everyday living into inspired living. Haier India is known for its launch of BMR technology for the first time in India followed by the Double Drive which was a patented technology.

www.haier.com/in.



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KEYWORDS
CONSUMER, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, ELECTRONICS, HOUSEHOLD, RETAIL, TECHNOLOGY

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