BWI: Shell Helix is Driven to Extremes

Press release from Business Wire India
Source: Shell Lubricants
Friday, March 15, 2013 04:25 PM IST (10:55 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Automotives, Business services, Energy companies, Media & entertainment; Automotive
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Shell Helix is Driven to Extremes
Shell tests its premium motor oil in the world's most extreme driving conditions

New Delhi, Delhi, India, Friday, March 15, 2013 -- (Business Wire India) -- What do you get when you combine celebrities and former racing drivers behind the wheel in some of the world's coldest, hottest, and roughest locations? For Shell, you get the Shell Helix Driven to Extremes television series, which was commissioned to put the Shell Helix motor oil to the ultimate test.

"Driving in extremely hot, cold or rough conditions creates a range of unique challenges for a car's engine," said Nitin Prasad, MD, Shell Lubricants India. "Cold winter temperatures in Siberia, Russia meant that the engine needed an oil with the ability to withstand subarctic temperatures and flow quickly to where needed to provide lubrication, while the extreme heat of Western China required an oil that could maintain its viscosity to protect the engine from overheating. For some, this could be seen as a disaster waiting to happen, but for Shell this was the perfect real-life test for Shell Helix, our premium motor oil."

The first episode was filmed during the Siberian winter on the 2,000 kilometer Kolyma Highway, otherwise known as 'The Road of Bones' where temperatures reached as low as -60°C, and features Hollywood actor Tom Hardy alongside former Formula One driver Mika Salo. Shell used this environment to test Shell Helix motor oil in a Nissan Patrol to find out if it was up to the challenge of protecting and cleaning the engine even in extremely low temperature conditions.

After experiencing the cold, the Nissan Patrol was taken to the extreme heat of The Taklimakan Desert in Western China - the ideal testing ground for Shell Helix, in a very hot, sandy and rough part of the world, known locally as 'The Desert of Death'. Hollywood actor, Henry Cavill and British Superbikes Champion, Neil Hodgson were behind the wheel to see how Shell Helix would endure the high engine temperatures. The extreme heat of over +40°C and the strain on the engine caused by the desert terrain can aggravate the rate of oil degradation, resulting in the formation of excessive engine-harming deposits and acids, making this another tough test for Shell Helix.

The final test for Shell Helix motor oil was the unforgiving terrain of the Johor jungle in southern Malaysia during monsoon season, one of the roughest places on earth. The severe rains and steep trail roads experienced in this third episode helped Shell to assess Shell Helix's low viscosity, rapid flow and low friction properties on some of the roughest roads on the planet.

This episode again featured former Formula One racing driver Mika Salo who was keen to come back for more after his adventures in Siberia, and Mika was joined behind the wheel by a new recruit, Oscar-winning Hollywood actor and car fanatic Adrien Brody.

Shell Helix motor oil protected the car's engine in the freezing -60°C Siberian winter as well as the blistering +40°C heat of the 'Desert of Death' in China, and kept the engine running smoothly in the wet tropical jungles of southern Malaysia, providing a wealth of valuable data for Shell's world leading scientists along the way.

To find out how the drivers and Shell Helix performed in the three extreme driving situations, log on to the Shell Helix, Driven to Extremes YouTube channel www.youtube.com/driventoextremes to find exclusive behind-the-scenes content from all three episodes.

Notes to Editors

About Shell Lubricants India

Shell Lubricants India is a 100% subsidiary of Shell. Shell Lubricants' India operations demonstrate Shell's long-term commitment to India and its support for the country's increasing energy needs. Going forward, the company expects to see much greater availability of Shell lubricants and faster growth in the market as it wins new customers. Shell Lubricants' customers in India include Wartsila, Maruti Suzuki, Hyundai, Ford and Thermax.

About Shell Lubricants

The term 'Shell Lubricants' collectively refers to Shell Group companies engaged in the lubricants business. They manufacture and blend products for use in a range of applications from consumer motoring to mining and power generation to commercial transport. Shell's portfolio of lubricant brands includes Pennzoil®, Quaker State®, Shell Rotella T, Shell Helix, Shell Rimula, Shell Tellus, Monarch, a portfolio of car care products and Jiffy Lube®. Shell has leading lubricants research centres around the world: in Germany, Japan, UK, and the US, plus a new presence in India. For the fifth consecutive year, Shell is the number one global lubricants supplier - selling more lubricants in 2010 than any other company in the world, with a 13% share of the market i volume terms (according to Independent worldwide consulting and research firm, Kline & Company).

Shell in India

Royal Dutch Shell is one of the largest and most diversified international investor in India's energy sector among all global integrated oil companies with nearly US$1 billion invested already. It is the only global major to have a fuel retail license in India. Besides being a major private sector supplier of crude, products, chemicals and technology to public/private sector oil companies, Shell also has key interests in lubricants, aviation, bitumen, and marine products while operating an LNG receiving and re-gasification terminal, as well as a significant technology center and a financial business services center. India has been a focus country for investments from the global Shell Foundation, which has already invested over USD 18 million to date impacting more than 2 million people.

Royal Dutch Shell plc

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power. For further information, visit http://www.shell.com

Cautionary Statement

This press release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management's expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ''anticipate'', ''believe'', ''could'', ''estimate'', ''expect'', ''intend'', ''may'', ''plan'', ''objectives'', ''outlook'', ''probably'', ''project'', ''will'', ''seek'', ''target'', ''risks'', ''goals'', ''should'' and similar terms and phrases. Also included as a forward looking statement is our disclosure of reserves, proved oil and gas reserves, proven mining reserves, organic reserves, net reserves and resources. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for the Group's products; (c) currency fluctuations; (d) drilling and production results; (e) reserve estimates; (f) loss of market and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including potential litigation and regulatory effects arising from recategorisation of reserves; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional factors that may affect future results are contained in Royal Dutch Shell's 20-F for the year ended December 31, 2008 (available at www.shell.com/investor and www.sec.gov ). These factors also should be considered by the reader. Each forward-looking statement speaks only as of the date of this press release. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.

The United States Securities and Exchange Commission (SEC) permits oil and gas companies, in their filings with the SEC, to disclose only proved reserves that a company has demonstrated by actual production or conclusive formation tests to be economically and legally producible under existing economic and operating conditions. We use certain terms in this press release that SEC's guidelines strictly prohibit us from including in filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.

Also in this press release we have aggregated our equity position in projects for both direct and indirect interest. For example, we have aggregated our indirect interest in the Pluto project via our 34% shareholding in Woodside Energy Ltd.

To view the photograph, please click on the link givne below:

Tom Hardy, Mika Salo, Henry Cavill, Neil Hodgson and Adrien Brody test Shell Helix to the Extremes
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/IMG_1(133).jpg
IMG_1(133).jpg


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KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, AUTOMOTIVE, BUSINESS SERVICES, ENERGY, MEDIA, AUTOMOTIVE

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