BWI: Cuponation.in Hits a New Wave; with an Online Holi Campaign

Press release from Business Wire India
Source: Cuponation.in
Wednesday, March 20, 2013 02:51 PM IST (09:21 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle, People; Business: Business services, Information technology, Media & entertainment; Technology
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Cuponation.in Hits a New Wave; with an Online Holi Campaign
Sponsored by the popular Poonam Pandey, the campaign promotes the Unusual "Gifting idea of Chaddi to the Chaddi Buddy this Holi"

New Delhi, Delhi, India, Wednesday, March 20, 2013 -- (Business Wire India) -- Holi is around the corner and so is the irrefutable splash of colours! This Holi, cuponation.in, India's leading couponing website goes beyond the regular fare like offering kurtas, colours and sweets online and instead has initiated a new campaign- "Chaddi for Chaddi buddy". Playing on the term 'chaddi buddy', the concept behind the campaign is to celebrate this Holi with your best friend by gifting a colourful chaddi through cuponation.in.

The brand has also roped in Poonam Pandey, well known for her promised stripping act during the World Cup. Poonam has shot for an exclusive streaming video for this campaign. She is also the first buyer of the product and would be gifting chaddis to her Chaddi Buddies this Holi, which she has availed using a discount coupon at cuponation.in.

Mr. Sahil Shah, co-founder & MD, Cuponation.in said, "As a brand, we have always come-up with some very innovative ideas be it our Femidom campaign during International Women's Day or the latest 'Chaddi for Chaddi Buddy' this Holi. We wanted to grab the attention of the young audience and the fun element of friendship through the colourful festival of Holi. The campaign gets you a chance to get playful with the right dose of humour with your closest friends aka 'chaddi buddies'. I think this is the right opportunity to not only celebrate but even reward your friends, realizing your long lasting friendship this Holi."

In the history of Holi campaigns, this is one of the most innovative and creative initiatives. Now don't just send out your best wishes for the festival, but gift a colourful chaddi to your Chaddi Buddy (best friend) this Holi! The video went live on the website of cuponation.in on March 19' 2013.

The innovative social media campaign was launched with a video on the site (http://www.cuponation.in/holi-2013.html) which has been integrated with the YouTube and Google Plus channels. The communication has also been channelized through Facebook and Twitter media. YouTube channel has been a tremendous since the roll out of the video yesterday with over 2500 likes already registered. The campaign is still in its initial stages and is set to take interesting tides across other channels while Facebook page will go live today and Twitter has already shown some interesting response from the fans.

YouTube Link: http://www.youtube.com/watch?v=RqzKNFkZwOw

Google Plus Link: https://plus.google.com/u/0/

Twitter Link: https://twitter.com/iPoonampandey

Website Link: CupoNation" (http://www.cuponation.in/tag/holi-2013)

About Cuponation:

CupoNation is a leading coupon portal that offers coupons and vouchers from leading online retailers. After having found a coupon deal of one's choice, the user simply has to click on the code, copy and paste in the billing section of the selected online retailer and make their purchase. CupoNation aims to become one of India's largest couponing websites. The Delhi-based startup company (www.cuponation.in) is part of a larger international conglomerate. Along with current subsidiaries in Poland and Brazil, more representative offices are already being planned in Italy and Spain.

To view the photograph, please click on the link given below:

campaign screenshot
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IMG_1(134).jpg


CONTACT DETAILS
Aanchal Shrivastava, Value360 India, +91 9873366286, aanchal.shrivastava@value360india.com

KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, PEOPLE, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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