BWI: HCG Introduces the 1st Breast Cancer APP in India

Press release from Business Wire India
Source: Health Care Global Enterprises Ltd.(HCG)
Tuesday, February 05, 2013 05:29 PM IST (11:59 AM GMT)
Editors: General: People; Business: Business services, Healthcare, biotechnology & pharmaceutical; Technology; Healthcare
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HCG Introduces the 1^st Breast Cancer APP in India


Bangalore, Karnataka, India, Tuesday, February 05, 2013 -- (Business Wire India) -- HealthCare Global Enterprises Ltd, The Specialist in Cancer Care, organized a press conference to introduce the first and only APP by a hospital on breast cancer in India. This will help in dispelling the myths and misconceptions about cancer.

Ms. Ragini Dwivedi, Actor, launched the breast cancer APP. The APP explains on various self breast examination techniques for women, facts on breast cancers and FAQ on breast cancer. The APP can be freely downloaded. For Android phone's it can be downloaded from Google play store and I phone from I store.

Name of the APP - HCG BCA

Some of the common myths & misconceptions about cancer.

-- Cancer is just a health issue
-- Cancer is a disease of the wealthy, elderly and developed country.
-- Cancer is a death sentence
-- Cancer is my fate

Dr. B S Ajaikumar, Chairman, HCG Group, said, "Myths are major hindrance for cancer treatment. Patients believe the treatment is painful and try to avoid it. Fear is a major factor, overcoming fear is important to overcome cancer. The social stigma around the disease can only be eradicated by educating the public. We have to bring about a change by creating awareness that, cancer is treatable and is more like a chronic disease."

Ms.Ragini Dwivedi, Actor, said, "I am pleased to be associated with HCG and its initiative in creating awareness on cancer. The people of Karnataka look up to me and I am sure my support to this initiative will help many women to come forward for self examination and early diagnosis."

HCG has been in the forefront of creating newer methods of communication keeping in mind the shift in this medium. Technology has been playing an important part in communication today, this is the first of its kind initiative which will help many women to be educated on cancer. Breast cancer is an urban disease and raising at an alarming rate, the plan to educate through this APP is on self examination as it is important to identify early signs & symptoms of breast cancer to beat it.

In the next few months HCG will be creating apps for all types of cancer which will be freely available on a Google play & I store.

About HCG:

Health Care Global Enterprises Ltd, (HCG), The Specialist in Cancer Care, headquartered in Bangalore with over 25 cancer centers is South Asia's largest cancer care network. HCG has defined the future of cancer care in India by designing, building and managing cancer care centres with a committed vision. HCG focuses on cancer care treatment, imaging and laboratory services, clinical trials and research services. The vision of HCG is to make high quality cancer care accessible by adopting global innovations to all segments of the society.



CONTACT DETAILS
Satish Manjunath, Corporate Communications & Public Relations, Health Care Global Enterprises Ltd.(HCG), +91 9741237830, satish.m@hcgoncology.com

KEYWORDS
PEOPLE, BUSINESS SERVICES, HEALTHCARE, TECHNOLOGY, HEALTHCARE

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