BWI: Paul Writer Hosts India’s only IT Marketing Summit on February 1

Press release from Business Wire India
Source: Paul Writer
Wednesday, January 30, 2013 11:00 AM IST (05:30 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
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Paul Writer Hosts India's only IT Marketing Summit on February 1
Live webcast makes program accessible to all marketers

Bangalore, Karnataka, India, Wednesday, January 30, 2013 -- (Business Wire India) -- Paul Writer today announced that it is hosting India's only conference dedicated to IT service marketers on February 1st, 2013. The Indian IT industry has crossed the $100 billion mark and is a key economic driver for the country. Paul Writer, in consonance with its mission to raise the bar for marketing in the country, is hosting this Summit to bring together senior marketers from leading IT firms across India.

ITSMA, headquartered in Massachussetts, USA, the leading marketing association for technology, communications, and professional services providers is the Knowledge Partner and Strategic Sourcing. The lead sponsor is Strategic Outsourcing Services, a division of Champions Group founded with the aim of helping companies do marketing in an organized and innovative manner.

The theme of the program is to increase the business impact of marketing. Increasingly, marketing ROI is measurable and marketing activities can be tied to results - the agenda focuses on how to do this for the various aspects of IT marketing.

In light of the importance of this industry, Paul Writer is dedicating this edition of its popular Great Indian Marketing Summit (GIMS) to discussing only IT services. GIMS-IT brings together global expertise with confirmed speakers such as

Pamela Stanford - VP -Global Marketing Center, IBM
Ashok Lalla - Global Head -Digital Marketing, Infosys
Haroon Bijli, Head - Online Marketing & Communications, TCS
Dave Munn - President & CEO, ITSMA
Krishnan Chatterjee, CMO, HCL Technologies
Rahul Koul, Director, Strategic Marketing, Wipro
Mike Connolly - VP - Lake Group Media
Tom Griffin - VP, B2B Data Partners

Special features of the Summit are "speed dating" and "mentor-mentee" meetings. In addition there is a custom program on mind reading - understanding your customer's intent by India's best mind reader, Nakul Shenoy.

The conference will be live streamed and can be accessed at http://www.24framesdigital.com/paulwriter/webcast/010213 courtesy our webcast partner, 24framesdigital.

Media passes are available. For registrations or to request for a media pass please email paulwriter@paulwriter.com or call 080-4096 5053.

About Paul Writer: Established in 2010 by Jessie Paul, Paul Writer is India's only marketing hub dedicated to raising the bar on marketing through consulting, conferences and a digital lab. To sign up for our weekly marketing newsletter or to know more, please visit www.paulwriter.com.



CONTACT DETAILS
Aarti Deoskar, Paul Writer, +91 9902846900, aarti.deoskar@paulwriter.com

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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