BWI: CarWale Opens Voting for 2013-Edition of its Awards

Press release from Business Wire India
Source: CarWale
Thursday, January 31, 2013 03:00 PM IST (09:30 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Automotives, Business services, Information technology, Major diversified industrial groups, Media & entertainment, Retailers; Technology; Automotive
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CarWale Opens Voting for 2013-Edition of its Awards


Mumbai, Maharashtra, India, Thursday, January 31, 2013 -- (Business Wire India) -- CarWale, India's leading automotive portal opens online voting for the Auto Bild India and CarWale Awards 2013. Since its first edition in 2008, CarWale Awards has hailed consumer voice as the absolute criterion for deciding the best cars of the Indian Auto Industry. Over the years, its consumer choice Awards have significantly helped consumers in deciding the right car to buy. Embracing its philosophy of Car Buying Simplified, CarWale has yet again revolutionized its Awards.

Winner of IAMAI Best Auto Content Website twice in a row, CarWale takes consumer empowerment into a new territory with this edition of Auto Bild India and CarWale Awards. Not only does the new empirical format, lets consumers rate their cars on multiple parameters but also corrects the biases arising out of the intuitive approach broadly adopted across conventional consumer oriented awards. This sets a level playing field for all the car models in a segment irrespective of its dominance or popularity. Here, only performance, as judged by the consumers, matters.

Announcing the voting open for Auto Bild India and CarWale Awards 2013, Mohit Dubey, co-founder and CEO, CarWale said, "We pioneered consumer focused (auto) awards and I'm glad that we are yet evolving the format to raise the bar. The performance based user rating will judge a particular car all-round. Data and analytics form the basis of this year's Awards, we promise to bring out unbiased user opinion. I invite all the users to avail this opportunity to help the Indian car consumer buy the right car with their ratings."

Banwari Lal Sharma, CarWale's Product & Marketing head said, "We believe consumers are all powerful in making or breaking brands across the world. They who drive the cars, are the right people to rate it across all facets. This has led us to alter this year's (Awards) format to introduce objective evaluation and eliminate bias. A car excellent in design may not equally fair in performance and our Awards accommodate these differences. The cars buyers now have a stronger platform to voice their opinion."

About CarWale

CarWale is owned by Automotive Exchange Private Limited. It is a part of the Axel Springer group (owners of AUTO BILD, the world's largest selling automotive magazine) and the India Today Group (India's largest magazine publisher and owner of the leading Indian news channel AAJ TAK).

CarWale has been recognized by IAMAI as best auto website in India in 2011 and 2012, by Red Herring twice as one of Asia's Top 100 Innovative Technology companies (2007 and 2009) and as one of World's Top 200 Innovative Technology companies (2011). It has also been bestowed awards by Business Week and PC World Magazine for its contribution to the Indian automotive industry.



CONTACT DETAILS
Moupiya Niyogi, CarWale, +91 (22) 67398888, moupiya.niyogi@carwale.com

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, MARKETING, AUTOMOTIVE, BUSINESS SERVICES, IT, GROUPS, MEDIA, RETAIL, TECHNOLOGY, AUTOMOTIVE

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