BWI: CarDekho Sees Over 50 Percent Rise in Online Car Buyers in 2012

Press release from Business Wire India
Source: CarDekho.com
Tuesday, January 15, 2013 12:00 PM IST (06:30 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Information technology, Media & entertainment, Retailers; Technology; Automotive
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CarDekho Sees Over 50 Percent Rise in Online Car Buyers in 2012


Jaipur, Rajasthan, India, Tuesday, January 15, 2013 -- (Business Wire India) -- CarDekho.com saw 52.1 percent growth in online car buyers in 2012 as compared to 2011 based on analytics data. Over 25 million unique visitors researched cars at the portal and on an average each visitor visited the site twice taking the total traffic count to over 50 million. Each visitor spent over 7 minutes researching at the portal. Data indicates how car-buying behavior in India is evolving with online research playing an important role. Last year same month of January, CarDekho had announced achieving 3 crore unique visitors mark in less than 4 years which was the fastest any auto portal has done in India. It's a proud moment for team CarDekho to report that we served over 2.5 crore visitors in 2012 almost close to what we had served in 4 years before that.

Year 2012 was an eventful year for CarDekho, here is a quick glance at major happenings: -

-- CarDekho Wins 'Best Car Website 2012' and 'Most Popular Website 2012'

-- Revamp of complete site to for usability and visuals

-- Launched the platform for online car accessories shopping

-- Established itself as leading Automotive News Source

-- Launched Car Forum

-- Conceptualized and launched the first edition of 'CarDekho Awards 2013'

-- Over 1000 Car Dealers leveraging CarDekho platform

-- Preferred branding platform OEMs

-- New and improved features to help visitors in car buying, maintenance

CarDekho Wins 'Website of the Year 2012'

The year 2012 witnessed CarDekho being awarded once again with the prestigious 'Website of the Year 2012' along with the titles of 'Best Car Website' and 'Most Popular Website' beating the other 180 participating websites on the grounds of content, navigation, design and recommendation likelihood and taking away a majority of the 31,000 votes cast.

CarDekho Revamped for usability

Product team at CarDekho kept busy through the year with multiple versions of site launched through the year 2012. Site was carefully revamped to make the car research process an easier one. An extensive research was done on the analytics data to find out how the users were using the site and how the information was accessed and in which order. Based on the research the site underwent multiple upgrades through the last year.

CarDekho establishes itself as the leading Automotive News Source

When it comes to auto-news, CarDekho proudly stands among the top providers in India. Spy pictures and scoops have been a special feature of the portal's news section last year. Releasing the very first spy pictures of Maruti Alto 800, being one of the few lucky ones to take Honda Amaze for a spin in Japan and being the only Indian portal to cover the London launch of the new Range Rover are only a few of the many 'exclusives' that CarDekho brought forward.

CarDekho Forum and Awards 2013 Launched

Venturing into an altogether new domain, CarDekho.com launched an online discussion forum for the car-buffs of India in December 2012 as an open platform for holding discussions about cars. Following the forum came the first ever CarDekho Awards 2013 where the people can vote for their favorite cars in 10 different categories while holding a chance of winning some very exciting prizes as well. The awards are one of its kinds as the jury is people of India who will decide the winners.

CarDekho ramps up its dealer tie-ups considerably in 2012

One of the biggest beneficiaries of CarDekho.com last year have been the new and used car dealers of the country. CarDekho has been providing new car dealerships with additional sales inquiries helping them increase sales by 5-10%. Used Car Dealers are also getting high quality inquires with wide options for procurement. With a lot of intelligence built in the system, and the dealers using it efficiently have seen them do 8-10 procurements and over 10 sales every month per outlet. Year 2012 saw a huge evolution of dealer network, which in turn helped all CarDekho users purchase a car at good deal. CarDekho team is now physically present in 10 cities in India. Over 1000 dealers are now leveraging CarDekho for their business needs.

Preferred platform for branding for OEMs

Given the reach of CarDekho to the active car buyer community most manufacturers leveraged the platform to advertise their products in the intended audience. CarDekho was integral part of all digital campaigns done by car manufacturers in 2012. Associated business lines such as car finance, insurance, accessories, lubricants and others also leveraged the platform.

New and Improved Features

CarDekho saw the introduction of a few more features necessary for an enhanced visitor experience. While sections like Advisory, maintenance tips and Auto-guide aim at bringing the best about car care and other suggestions, the features section brings forward event coverage's, F1 stories and the likes. Apart from this, there are segments dedicated to Spare Parts and Accessories Store facilitating buying services online. In addition to all this, a Service Cost Calculator can also be found on the site aside from a Brochure section where information sheets of most popular cars available car in the market are present.

On this occasion Amit, CEO and Co Founder said "We thank all our users for making year 2012 such a memorable one. We look forward to innovate in 2013 and execute our vision to bring a lot more value to all car buyers and dealers in India. Along with the product innovation we are expanding our physical presence rapidly across the country. Our team stands committed to create a platform that creates business value for all our clients as well as a unique car buying experience for all our users"

About CarDekho.com

CarDekho.com is India's most popular Auto portal and helps its users with car research, finance, insurance, used cars and any other aspect of car buying with the best possible deals through its exclusive tie-ups with car manufacturers, finance and insurance companies. GirnarSoft Automobiles Pvt. Ltd. Owns CarDekho, a subsidiary of Girnar Software Pvt. Ltd. Girnar Software is Rajasthan's leading IT Company.




CONTACT DETAILS
Charu Kishnani, CarDekho.com, +91 9414079667, business@girnarsoft.com

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, IT, MEDIA, RETAIL, TECHNOLOGY, AUTOMOTIVE

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