BWI: Gaadi.com Launches Online Marketplace for Automotive Accessories

Press release from Business Wire India
Source: Gaadi.com
Monday, December 24, 2012 11:50 AM IST (06:20 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Automotives, Business services, Information technology, Retailers; Technology; Automotive
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Gaadi.com Launches Online Marketplace for Automotive Accessories
Collaborates with Tradus.com to power e-commerce section

New Delhi, Delhi, India, Monday, December 24, 2012 -- (Business Wire India) -- Gaadi.com, a leading online marketplace for new and used car buyers and sellers, today launched a comprehensive auto e-commerce marketplace to meet the growing demand for auto products from auto care to electronics and other accessories. In its first phase, the newly launched section will offer a vast array of products from 160 leading Indian and International brands across categories like car electronics, car care, tools, utilities, and safety & security solutions.

Speaking about the launch Mr. Umang Kumar, Co-Founder & CEO, Gaadi.com said "We have always aligned our efforts to add value to the users coming to our portal. This new addition is part of our foray into engaging with our users beyond just the car purchase to the car ownership phase." He further added, "We have witnessed a growing volume of requests over the last year indicating a perceptible increase in the demand for auto accessories online. Our forward integration plan would look at other verticals like batteries, tyres, etc."

Speaking on the association, Mr. Ashish Kashyap, CEO, Ibibo Group says, "We are excited to be exploring synergies across group companies. Gaadi's focus on everything automotive and Tradus.com vast experience in e-commerce together are a perfect match. Customers get the best of both worlds when they are guided by Gaadi's industry-leading research in selecting the right products and served by Tradus.com's best-in-class e-commerce platform in buying those products."

Estimated at Rs 4,200-4,500 crores, the car accessories market in India is set to witness exponential growth over the next few years. More than one third of this market is currently controlled by the unorganized sector and the growing demand for improved safety, entertainment, convenience, connectivity, style and maintenance products is irrefutable. An ever increasing percentage of car and bike owners today view their vehicles as a statement and reflection of their personality and are constantly on the lookout for quality products to maintain and personalize their ride.

Capitalizing on the unique strengths of Gaadi.com and Tradus.com, both group companies of MIH India, the new accessories section brings a cohesive shopping experience for Indian car and bike owners. It empowers the user by providing easy access and doorstep delivery of affordable quality products and unique merchandise from the best domestic and global brands. Over the next quarter, the portfolio will expand to include more bike accessories like a variety of helmets from global brands while subsequent quarters will witness introduction of more essentials like batteries and tyres along with horizontal growth in other categories.

For more information, visit Gaadi Shop http://www.gaadi.com/shop/

About Gaadi.com

Gaadi.com is a leading online automotive marketplace bringing together car buyers and car sellers. New car buyers can research their car purchase while used car buyers can browse through the largest collection of inventory online. Launched in May 2008, it was acquired by MIH (a subsidiary of South African media giant Naspers) in Feb 2011.

It is the best resource for new car research in India, providing users with information (specifications, features, pricing, news), opinions (editorial reviews, user reviews, user ratings, video reviews) and tools (recommendation engines, car comparators, dealer locators etc.). Users can make an informed decision using these tools before requesting a price quote and booking a test drive. Gaadi.com also facilitates users to get best deals on new car loans and auto insurance.

Gaadi.com's used car marketplace is the best in online space with a comprehensively curated and photographed stock of used cars. It provides a transparent and reliable platform for used car listings with detailed information for used car buyers. Users are free to choose from individual sellers, used car dealers and can filter their requirements basis location, body type of vehicle, fuel type, price range, etc. A host of tools including used car valuation tools and offline services are additionally offered.



CONTACT DETAILS
Ms. Mouneeta Dewan, +91 9953135488
Ms. Arshi Uppal, +91 9899798510

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, AUTOMOTIVE, BUSINESS SERVICES, IT, RETAIL, TECHNOLOGY, AUTOMOTIVE

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