Press release from Business Wire India
Source: ArthaYantra
Tuesday, November 06, 2012 05:13 PM IST (11:43 AM GMT)
Editors: General: Consumer interest, People; Business: Banking & financial services, Business services, Financial Analyst
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ArthaYantra Raises Seed Capital
Company plans to expand operations across Six metros and offer its personal finance solutions for multiple consumer segments.
Hyderabad, Andhra Pradesh, India, Tuesday, November 06, 2012 -- (Business Wire India) -- ArthaYantra, India's first integrated personal financial service company, announces the seed capital investment by WFA Global Investments, a US based Investment firm. ArthaYantra uses its unique proprietary framework, trademarked as Personal Financial Lifecycle Management (PFLM)TM and employs patented processes that help individuals achieve their financial goals. Founded by a group of ISB Hyderabad alumni, ArthaYantra's vision is to provide unbiased, high quality, long-term sustainable and customized personal finance solutions to everyone.
The company plans to further develop its proprietary technology and consider expansion of the team. It also plans to expand operations across six major cities in India: Hyderabad, Bangalore, Delhi, Chennai, Mumbai and Pune.
ArthaYantra is focused on launching its new solutions and is currently engaged in increasing its financial research capabilities by building systems and processes based on existing patents that it holds. It is now piloting its innovative personal finance solution in beta to select group of customers.
Unlike most financial advisors, ArthaYantra goes beyond investments and supports all personal financial decisions of its clients and their families. Additionally, ArthaYantra is one of the few advisories in India which uses asset allocation driven individually customized investment strategies for their customers.
On this occasion, Nitin B Vyakaranam, Founder and Chief Executive Officer of Artha Yantra said, "The current round of investment is a testament of the global appeal that our solutions carry. In India, we plan to take personal financial services to a greater cross section of the population by coming out with unique and thought provoking services. We believe that a vast majority of the middle income population do not have access to formal personal financial services, and our solutions would fill this gap."
Dr. Ravi Bhagavatula, Managing Director of WFA Global Investments said, "With the backbone of patented and scalable personal finance solutions along with its disruptive business model, ArthaYantra has the potential to achieve global scale. The Indian market has a promising 'middle of pyramid' opportunity and ArthaYantra could prove to be a game changer in the personal finance industry."
About ArthaYantra
ArthaYantra is a young and innovative company started by a group of alumni of the Indian School of Business (ISB) Hyderabad. It provides integrated personal finance services using its unique proprietary framework, Personal Financial Lifecycle Management (PFLM)TM, which helps clients achieve their financial goals. ArthaYantra's vision is to provide independent, high quality, customized financial planning solutions and their efficient execution to individuals. They employ proprietary financial models and enable investments through well balanced passive investment strategies. ArthaYantra's clientele includes individuals from India, US, Europe and Middle East.
Visit www.arthayantra.com
Specialty: #personalfinance #financialplanning
About WFA Global Investments
WFA Global Investments is a specialized investment firm based in the New York area, founded to approach global investing with an entrepreneurial mindset. Its interest is to promote and encourage innovative entrepreneurial firms that are engaged in providing nimble solutions while accommodating the changing global financial landscape. Its affiliates, for example, focus on delivering client centric financial services in emerging markets or specialize in structuring financial risk and operational management of global funds and socially responsible investments.
Certain statements in this press release are forward-looking in nature and concern our future growth. These statements are based on assumptions that are subject to certain risks and uncertainties and could cause our actual results to materially differ from the forward-looking statements. ArthaYantra and WFA Global Investments undertake no duty to update any forward-looking statements.
CONTACT DETAILS
Praveen, Hanmer MSL India, +91 9000967555, praveen.gujari@hanmermsl.com/
Jaswinder, Hanmer MSL India, +91 9967375327, jaswinder.manchanda@hanmermsl.com
Praveen Vajjah, ArthaYantra, +91 8008934994, praveen.vajjah@arthayantra.com
KEYWORDS
CONSUMER, PEOPLE, BANKING, BUSINESS SERVICES, Financial Analyst
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