BWI: Sulekha.com Launches ‘Pantheon’

Press release from Business Wire India
Source: Sulekha.com
Thursday, October 25, 2012 03:38 PM IST (10:08 AM GMT)
Editors: General: Consumer interest, Lifestyle, People; Business: Business services, Construction, Information technology, Real estate; Technology
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Sulekha.com Launches 'Pantheon'
A first-of-its-kind online and mobile (iPad) showcase for high-end luxury homes across India valued between Rs. 1 and 25 crore, precisely targeting over 2 million HNIs in India and NRIs abroad

Chennai, Tamil Nadu, India, Thursday, October 25, 2012 -- (Business Wire India) -- Sulekha.com, India's leading digital marketplace for local needs, today announced the launch of Pantheon, an exclusive showcase for high-end luxury homes valued between Rs. 1 and 25 crore in India. Pantheon is targeted to reach the very niche but growing HNI (High Net Worth Individuals) segment in India and NRIs abroad - constituting about 2 million households - through multiple channels such as Web, Mobile (iPad) and Print.

Multiple touchpoints:

Sulekha.com will take Pantheon to its audience through the following channels -

-- pantheon.sulekha.com: An online showcase featuring high-end luxury properties in a clutter-free, easily navigable, rich imagery website designed to suit multiple access devices like Android Tablets & iPad apart from the standard PC's and laptops

-- iPad App: Sulekha.com has also released a Pantheon iPad app that can be downloaded for free by both HNIs in India and NRIs abroad. It will showcase the properties using stunning visuals, compelling interactivity and dynamic alerts

-- e-Magazine: The Pantheon e-magazine, with quarterly updates and insights on the luxury home segment, will be exclusively available for free download on Magzter, an iPad and Android magazine app used by 1.75 million HNI and NRI subscribers in US, UK and India

-- Print Version: Sulekha.com will also showcase premium properties in a glossy print magazine which will be delivered to its target audience free of cost

-- e-Mailer: The PDF version of the Pantheon e-magazine will be emailed to HNIs across India and Sulekha.com's NRI visitors in the US, Canada and other parts of the world

Interesting data on HNI's in India

-- India is in the 'top 12 league' of countries which have the highest number of rich people, with 1.62 lakh households

-- India's HNI population grew at 21% in 2010

-- Net worth of ultra rich households in India is expected to surge five-fold from $1.2 trillion in 2011-12 to $5.78 trillion by 2016-17

-- In 2010-11 India had 57 dollar billionaires, being next only to the US and China in the number of billionaires

-- Real estate investments amount to about 40% of HNI spend

-- The luxury housing market is expected to grow at a CAGR of around 28% during 2011-2013.

Sources: Merrill Lynch-Capgemini World Wealth Report; Joint report by CRISIL and Kotak Wealth; Forbes; Other industry reports.

Commenting on the launch, Param Parameswaran, Chairman of Sulekha.com, said, "There is a strong market need for high-end luxury homes and a tremendous opportunity for growth in this niche segment. However, there is no single source for HNIs which provides distilled information on high value properties. By virtue of its exclusivity, Pantheon will be a compelling proposition for both buyers and sellers in the high value property market."

Speaking about the market opportunity, Satya Prabhakar, CEO of Sulekha.com, said, "As India arrives and as premium properties zoom in both selection and value, we have seen surging demand from HNIs in India and NRIs abroad for evaluating and buying high value properties ranging from Rs. 1 to 25 crore. Pantheon is designed to be the one-stop destination for all such high-end, exclusive lifestyle homes and properties. We have designed it for the Web and Mobile (iPad) and Print platforms in an integrated, visually spectacular manner that gives our estimated 2 million crème de la crème audience a clutter-free way to browse and buy."

Pantheon has been launched with over 100 listings across 7 cities in India - Chennai, Bengaluru, Delhi/NCR, Mumbai, Hyderabad, Kolkata and Pune. The listings include individual houses, villas, apartments, flats, condos, farmhouses, beachhouses & new and upcoming projects.

To visit Pantheon, click on http://pantheon.sulekha.com/default.aspx.

About Sulekha.com:

Sulekha.com is India's leading 'Digital Marketplace', a need-based site with a strong focus on LOCAL NEEDS on the Home, Business and Entertainment fronts.

Sulekha.com started with blogging in early 2000 and today has a diverse set of offerings - Classifieds, Yellow Pages, Local Search, e-commerce, Blogging and much more. As per the latest comScore ranking, Sulekha.com is the fifth largest Indian Internet site (in terms of visitors). Sulekha.com recently won the award for the Best Multi-Utility Website at IAMAI's annual India Digital Awards (2011).

Sulekha has 14 offices across India (including Delhi, Mumbai, Pune, Ahmedabad, Hyderabad, Bengaluru, Kolkata and Chennai) and 3 offices in New York, Toronto and Austin. The corporate office is in Chennai and the company has more than 1,300 employees across India. Sulekha has 75,000+ businesses listed and offers services across 50+ cities. Please visit www.sulekha.com.

To view the photograph, please click on the link given below:

Pantheon
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http://www.BusinessWireIndia.com/attachments/Pantheon.JPG
Pantheon.JPG


CONTACT DETAILS
Geetha Raj, Sulekha.com, geetharajc@sulekha.net
Dinesh C, Sulekha.com, dineshc@sulekha.net
Nikhila Kesavan, Brandmap Communications, +91 9840124036, nikhila.kesavan@brandmap.in
Divya Singh, Brandmap Communications, +91 9789882403, divya.singh@brandmap.in

KEYWORDS
CONSUMER, LIFESTYLE, PEOPLE, BUSINESS SERVICES, CONSTRUCTION, IT, REAL ESTATE, TECHNOLOGY

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