BWI: Myntra Launches its Virtual Dressing Room - ‘Style Studio’

Press release from Business Wire India
Source: Myntra
Friday, October 19, 2012 02:46 PM IST (09:16 AM GMT)
Editors: General: Consumer interest, Fashion, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Clothing & accessories, Information technology, Retailers; Technology
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Myntra Launches its Virtual Dressing Room - 'Style Studio'
Now shoppers can mix and match over 2000 products on Myntra with the Style Studio

Bangalore, Karnataka, India, Friday, October 19, 2012 -- (Business Wire India) -- What's better if you could try out different looks with just a few clicks? Myntra has developed an in-house application called " STYLE STUDIO ", a virtual dressing room aimed at making online shopping fun and interactive for shoppers. Myntra's Style Studio is one of the most evolved virtual dressing rooms in India and is completely built on HTML 5.

To view the Style Studio, you can click on this link - http://www.myntra.com/stylestudio

With Style Studio, shoppers can mix and match products, save their favourite looks and share them with their circle of friends using social media channels like Facebook and Twitter. The objective of this feature is to guide the user through their purchase experience and enable them to virtually try before they buy. In the future, users will also receive product suggestions and tips on the latest fashion trends.

Style Studio is a part of "STYLE ZONE", a one stop shop for all of Myntra's fashion properties. Other fashion properties within STYLE ZONE include 'Star N Style' that brings celebrity youth icons together to build a connect with customers, 'Style Mynt' - Myntra's style blog and 'Fashion Stories' which give insights into the season's latest trends and will be closely linked with the styles available on Myntra.

Commenting on the launch Mukesh Bansal, Founder & CEO, Myntra said, "We realize that customers go to Myntra not only for the largest selection of brands, but they are also looking for advice on how to put products together to create a complete look. Myntra's ' Style Studio ' will enable customers to mix and match products and create the desired look on a model before making a purchase decision. We believe this will be a game changer for online fashion shopping in India."

He further added "On a technology innovation front, Myntra's Style Studio is one of the most evolved virtual dressing rooms in the country and unlike most products of its kind; it is built on HTML 5 instead of Flash to enhance compatibility across devices"



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KEYWORDS
CONSUMER, FASHION, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, CLOTHING, IT, RETAIL, TECHNOLOGY

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