Press release from Business Wire India
Source: Häfele
Wednesday, October 31, 2012 11:05 AM IST (05:35 AM GMT)
Editors: General: Consumer interest, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Hospitality, Household & personal care products & services, Major diversified industrial groups, Retailers
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Häfele Launches Blum's TANDEMBOX antaro and TANDEMBOX intivo
Mumbai, Maharashtra, India, Wednesday, October 31, 2012 -- (Business Wire India) -- Häfele launches Blum's TANDEMBOX antaro and TANDEMBOX intivo to meet the latest developments in the field of kitchen design and to complement its existing range of pull-outs. Austrian manufacturer of fittings with Häfele releases the new TANDEMBOX intivo and TANDEMBOX antaro in the Indian market to meet the latest trends in kitchen design and to complement the existing range. A multitude of design options and provides a wide selection of materials for high fronted pull-outs.
The purist TANDEMBOX antaro is characterized by rectangular gallery rails. By using angular elements and by harmonizing the color of all fittings components, Blum has created a system that is a clear alternative to pull-outs with round gallery rails. TANDEMBOX antaro is based on tried and tested system components. The color and material concept of TANDEMBOX antaro is also based on that of TANDEMBOX intivo. This means that manufacturers have a manageable product range with many new and different opportunities for design.
The individual TANDEMBOX intivo gives customers even more possibilities to personalize high fronted pull-outs. The box system is available in a vast array of materials and colors, thus providing a multitude of new possibilities for differentiation. TANDEMBOX intivo has a harmonious appearance, consisting of a drawer side without a gallery rail. The drawer side can be combined with a Boxcap, an attachment of the same drawer side material, or with design elements of any material such as glass (which can now also be printed with colorful décors, logos and writing), wood or stone, nylon or leather. When conceiving TANDEMBOX intivo, developers took great care to achieve a balance between drawer side and design element. The transition is smooth. There is no gap between drawer side and design element. The same concept can also be used for inner drawers. The new high fronted pull-out drawer side has 3-dimensional front adjustment - directly under the drawer side cover cap.
All pull-out systems provide enhanced user convenience. All of Blum's box systems close softly and silently with integrated Blumotion and all of them have a feather-light glide. Full extensions give users clear visibility and direct access to contents. Thanks to the wide range of products, a multitude of applications are possible. In addition, the box systems excel in terms of simple assembly and user-friendly adjustment technology because all TANDEMBOX product lines have the same system components such as cabinet profiles and backs. The user convenience of Blum's pull-outs can be further enhanced with Servo-Drive. The electric opening system can be used for all three models. A single touch suffices and pull-outs seem to open by themselves. As an alternative, pull-outs can be equipped with the Tip-on mechanical system to increase opening ease.
About Häfele:
Häfele set foot in India in 2001 as a liaison office essentially handling Hospitality projects for its line of Access Control Systems - Dialock. The growing hardware demand and the increasing architectural maturity motivated the company to start full commercial operations in India in 2003 as a wholly owned subsidiary by the name, Häfele India Pvt. Ltd. With its head office in Mumbai, 6 regional offices with Design Centers in all major metros and sales presence across the country, Häfele India has, over the last 8 years, acquired a leading position in the Indian Architectural Hardware Industry. Backed by the encouragement and constant motivation of Mr. Jürgen Wolf, Managing Director, employees at Häfele take responsibility for their learning. Häfele India lays pride in its diverse range of quality products, well-networked channel partners and unmatched service to customers. In addition to this, the subsidiary is the sole distributor in India, since 2004, to BLUM - an Austrian kitchen fittings manufacturer and world leader. Today, Häfele India employs over 300 people who cater to a wide customer base with the help of an efficient distribution network, comprehensive logistics system and a sophisticated warehouse located in Mumbai.
About Blum:
Blum is the leading manufacturer of functional furniture fittings. Furniture - particularly kitchens - is fitted with hinges, pull-outs and lift systems made by Blum. For over 50 years, quality has been the highest principle for the development and manufacture of Blum's products that are designed to inspire and trigger fascination. Blum turns the opening and closing of furniture into an experience that significantly increases the comfort of motion in the kitchen. The products, which are produced in 7 state-of-the-art production plants in Austria, give the highest comfort to the user and guarantee a long durability. Blum has over 1000 active patent licenses all over the world and holds besides the 9001 ISO certification also the ISO 14001 which certifies environmental systems. More than 5,000 Blum employees worldwide are continually working on implementing the concept of perfect motion and successfully sell the products to more than 100 countries all over the world on a regular basis. The liaison office of Blum India is located in the Häfele India HQ in Mumbai, headed by Mr. Martin Herr, Managing Director of Blum India. This underlines the strong cooperation and partnership between the two companies.
For more information, visit http://www.hafeleindia.com
To view the photographs, please click on the links given below:
Blum's TANDEMBOX antaro
Blum's TANDEMBOX intivo
For picture(s)/data to illustrate this release click below:
http://www.BusinessWireIndia.com/attachments/Antaro_2(2).jpg
Blum's TANDEMBOX antaro
http://www.BusinessWireIndia.com/attachments/Intivo_1(4).jpg
Blum's TANDEMBOX intivo
CONTACT DETAILS
Nawzer Kerawala, Synergy Public Relations, nawzer@synergypr.org
Salome Suthkatti, Häfele India Pvt Ltd, +91 (22) 61426100
KEYWORDS
CONSUMER, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, ELECTRONICS, HOSPITALITY, HOUSEHOLD, GROUPS, RETAIL
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