BWI: Hyundai Showcases the ICC World Twenty20 2012 ‘First Ball’

Press release from Business Wire India
Source: Hyundai Motor India Limited
Thursday, September 13, 2012 02:55 PM IST (09:25 AM GMT)
Editors: General: Consumer interest, Entertainment, People, Sports; Business: Advertising, PR & marketing, Business services, Media & entertainment, Sports; Technology; Automotive
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Hyundai Showcases the ICC World Twenty20 2012 'First Ball'
- Special customer engagement initiative as ICC World Twenty20 2012 'Official partner'

New Delhi, Delhi, India, Thursday, September 13, 2012 -- (Business Wire India) -- Reiterating its commitment towards cricket, Hyundai Motor India Limited (HMIL), the country's second largest car manufacturer and the largest passenger car exporter, today showcased the 'First Ball' for ICC World Twenty20, 2012. Hyundai holds the exclusive rights to showcase the set of Cricket Balls which will be used in the first match of the ICC World Twenty20 on September 18, 2012 in Sri Lanka.

Representatives from Hyundai will hand over the set of cricket balls to the match umpire, an hour prior to the opening match between Sri Lanka and Zimbabwe. The umpires will choose and decide which cricket ball will be used in the match.

This 'First Ball' showcase was conceptualized keeping the objective of bringing together the cricket fans and provides them with an opportunity to indulge in celebration of the moments of the ICC World Twenty20 Sri Lanka 2012.

Mr. B S Seo, MD & CEO, HMIL, said, "The ICC World Twenty20, 2012 is a great opportunity for us to combine a nation's passion with Hyundai's commitment to the sport. We are delighted to be associated with ICC as official partner till 2015. With the showcase of the 'First Ball' for ICC World Twenty20, we aim to reach out to our customers and provide them with an unmatched experience and at the same time build up the momentum for this landmark cricketing event."

For Hyundai customers, the first cricket ball was showcased in 6 cities - New Delhi, Mumbai, Chennai, Hyderabad, Ahmedabad and Lucknow. The cricket balls were displayed in specially branded Eon. To add to the excitement among the cricket fans, special activities were organized at the dealership locations, which included games and quizzes on cricket trivia, contests on juggling balls, and a special graffiti wall where fans were able to pen their thoughts and cheer for their favourite teams and players. The preview was organised at select Hyundai dealerships from September 6- 9, 2012.

As a part of the ICC World Twenty20, 2012 activities, Hyundai had earlier in the month of July 2012 kicked off the campaign by introducing the 'Trophy Tour' which was held in New Delhi, Mumbai and Chennai and was well received by the cricket fans.

About HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in India. It currently markets eight passenger car models across segments - in the A2 segment it has the Eon, Santro, i10 and the i20, in the A3 segment the Accent and the Verna, in the A4 segment the Elantra, in the A5 segment Sonata and in the SUV segment the Santa Fe.

HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of advanced production, quality and testing capabilities. HMIL forms a critical part of HMC's global export hub, it touched 1.5 million in exports in March 2012. It currently exports to more than 120 countries across EU, Africa, Middle East, Latin America and the Asia Pacific. HMIL has been India's number one exporter for seven years in a row. To cater to rising demand the company commissioned its second plant in February 2008 having an installed capacity of 330,000 units per annum. To support its growth and expansion plans HMIL currently has 351 dealers and more than 800 service points across India. In its commitment to provide customers with cutting-edge global technology, HMIL set up a modern multi-million dollar R&D facility in Hyderabad. The R&D centre endeavors to be a center of excellence in automobile engineering.

Corporate website: www.hyundai.co.in

To view the photograph, please click on the link given below:

Mr. Nalin Kapoor-Sr. General Manager & Group Head - Marketing- HMIL, at the Preview of ICC World Twenty 20 First Ball
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Mr_Nalin_Kapoor.JPG
Mr. Nalin Kapoor-Sr. General Manager & Group Head - Marketing- HMIL, at the Preview of ICC World Twenty 20 First Ball


CONTACT DETAILS
V Anand, Hyundai Motor India Ltd., +91 9810758141, anandv@hmil.net
Ravi Sharma, Hyundai Motor India Ltd, +91 9873136644, ravisharma@hmil.net
Monish Mazumdar, IPAN Hill & Knowlton, +91 9810542491, mmazumdar@ipanhillandknowlton.com
Sukriti Kalra, IPAN Hill & Knowlton, +91 9910393262, skalra@ipanhillandknowlton.com

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, SPORTS, MARKETING, BUSINESS SERVICES, MEDIA, TECHNOLOGY, AUTOMOTIVE

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