BWI: Mercedes-Benz Magazine, India’s only Lifestyle Magazine by an Automobile Manufacturer, Launches its 2nd Anniversary Edition

Press release from Business Wire India
Source: Mercedes-Benz India Pvt. Ltd.
Thursday, August 02, 2012 11:00 AM IST (05:30 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle, People; Business: Advertising, PR & marketing, Automotives, Business services, Major diversified industrial groups, Media & entertainment, Publishing & printing, Retailers; Technology; Automotive
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Mercedes-Benz Magazine, India's only Lifestyle Magazine by an Automobile Manufacturer, Launches its 2nd Anniversary Edition


Mumbai, Maharashtra, India, Thursday, August 02, 2012 -- (Business Wire India) -- -- Mercedes-Benz Magazine for the first time ever will be available at premium book stores to cater to the growing number of aficionados of the brand

-- Renowned author Mr. Chetan Bhagat, is the guest editor of the 2nd anniversary issue

-- Exclusivity with a personal tete-a-tete with Michael Schumacher & Nico Rosberg and numerous interesting features

-- The magazine will be available in an iPad version, expanding its interactive possibilities

-- The Magazine is priced at a premium of Rs. 200

Mercedes-Benz India today unveiled the 2nd anniversary edition of the premium lifestyle magazine 'Mercedes-Benz Magazine' in India. The special edition was unveiled by renowned author Chetan Bhagat, who is also the Guest Editor of the magazine and Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India. Mercedes-Benz Magazine is the only premium lifestyle magazine to be published by any automobile manufacturer in the country today. The 2nd Anniversary of Mercedes-Benz Magazine packs a delectable read as it offers a sumptuous spread of lifestyle elements comprising the best from the world of design, art, culture, fashion, cinema, sports, racing, music, glitz and glamour, technology, travel, food and architectural innovation. Emotionally appealing photos, high quality design and typography with a light touch provides a subtle framework for the content that goes well beyond the product world of Mercedes-Benz.

Mercedes-Benz owners are characterized by their global lifestyle, their appreciation for the finer things in life and their enduring quest for excellence and perfection. These are precisely the aspects that the Mercedes-Benz Magazine offers to the readers- a vibrant cultural tapestry from all over the globe. The new Mercedes-Benz Magazine boasts of supreme journalistic appeal with wide spread photos that reflects the prevalent social milieu. The core philosophy of luxury has guided the magazine since its inception in 1954. The kaleidoscope of life presented in the pages make the Mercedes-Benz Magazine an emotionally appealing page turner.

The 2nd anniversary edition of Mercedes-Benz Magazine is guest edited by noted writer Chetan Bhagat and has an exclusive racy interview with the living legend, the seven-time Formula One racing World Champion Michael Schumacher along with his teammate from the Mercedes AMG Petronas team driver Nico Rosberg. The Mercedes-Benz Magazine also features "Candid Confessions" with style icon and Bollywood celebrity Malaika Arora Khan. The content of the second anniversary edition is a rich blend of global imagery and narration punctuated with interesting highlights of Mercedes-Benz India activities.

Talking about the Mercedes-Benz Magazine, author Chetan Bhagat said, "Trendy, young and appealing- the classic values of the Mercedes-Benz brand also find their way into the Mercedes-Benz Magazine! It is a statement of a modern global lifestyle and as the guest editor; I take pride that the Magazine too will delight the readers with its blend of content from near and far. It goes beyond cars and extends into the lives and passions of people- most of them are renowned names because the brand enjoys a distinct patronage. I have ensured that the Mercedes-Benz magazine is racy, engaging and sexy, a highly recommended read whether you are at home or jet setting across the globe!"

Sharing his views on the occasion, Debashis Mitra, Director, Sales and Marketing, Mercedes-Benz India, said, "We are delighted to celebrate the second anniversary of the Mercedes-Benz Magazine in India. The magazine reflects our core value of providing true blue luxury backed by our core brand philosophy of "Best or nothing". It resonates with the lifestyle statement of our customers, the elite and crème-de-le-crème set of society. In the magazine, the readers will discover a vibrant cultural tapestry from all over the globe, covering celebrities, fashion, high-end living, exotic travel destinations, fine dining, art and the latest happenings from Mercedes-Benz. The magazine presents the entire world of Mercedes-Benz that goes well beyond our superlative products."

Mercedes-Benz magazine has featured international celebrities like Michael Schumacher, Designer Tommy Hilfiger, Architect Herzog & de Meuron, top model Karolina Kurkova, top explorer Mike Horn, Singer Estelle, Soccer player Lira Bajramaj, and Skateboard legend Tony Hawk. Aishwarya Rai Bachchan, Priyanka Chopra, Anil Kumble, Vidya Balan, are amongst some of the famous Indian personalities featured in the magazine. While the International content gives the global imagery and quality, the Indian Content adds the local feel and correlation. It provides continuing an active dialogue with all customers.

All editions of the Mercedes-Benz Magazine is printed in (non-wood paper) in over 40 languages and is in its 58th year of publication. It has country editions across Germany, France, Italy, Netherlands, UK, Spain and Middle East. India is a part of these important markets with the local edition of Mercedes Magazine. The Indian edition reaches out with 20,000 copies with an estimated readership of over 50,000. The magazine will be made available to all the connoisseurs of luxury through premium book stores across the country, so that they can be up, close and personal with the Brand.

The Mercedes-Benz Magazine additionally features contributions from prominent people from every walk delving into uncharted territories of human aspirations and yet reflects a local flavour. Taking into consideration their setting benchmarks in every sphere and their leadership into the technology aspect, the Mercedes-Benz Magazine for the first time would be available on i-pad version as well.

To view the photograph, please click on the link given below:
From L to R - Shobha De (Author/Socialist), Debashis Mitra (Director, Sales and Marketing, Mercedes-Benz India), Malaika Arora Khan, Chetan Bhagat (Author)
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/DSC_0067.JPG
DSC_0067.JPG


CONTACT DETAILS
Manas Dewan, +91 (21) 35673000, manas.dewan@daimler.com
Shekhar Daschowdhury, +91 (21) 35673331, shekhar.daschowdhury@daimler.com
Ghazal Javed, +91 (21) 35673566, ghazal.javed@daimler.com

KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, PEOPLE, MARKETING, AUTOMOTIVE, BUSINESS SERVICES, GROUPS, MEDIA, PUBLISHING, RETAIL, TECHNOLOGY, AUTOMOTIVE

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