BWI: HCL Infosystems Signs Nargis Fakhri as Brand Ambassador

Press release from Business Wire India
Source: HCL Infosystems Ltd
Friday, August 31, 2012 04:20 PM IST (10:50 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
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HCL Infosystems Signs Nargis Fakhri as Brand Ambassador
To endorse HCL's range of computing products

New Delhi, Delhi, India, Friday, August 31, 2012 -- (Business Wire India) -- HCL Infosystems Ltd., India's premier hardware, services and ICT Systems Integration and Distribution Company, has signed on Nargis Fakhri as the brand ambassador for its computing products. Nargis Fakhri, whose bollywood debut in Rockstar was the most awaited female debut in the last 5 years in the film industry and voted the most "promising newcomer of 2011, aligns with the youth-centric image of HCL Infosystems' latest range of computing based offerings. Nargis has kicked off an exciting photo shoot for the brand and which will be used in a campaign scheduled for later.

As a part of the engagement, Nargis Fakhri will endorse HCL's computing products across various platforms and will also feature in upcoming multimedia ad campaigns. HCL Computing products includes ME branded Laptops and Tablets, HCL Desktops and Beanstalk All-In-One's. Nargis will be actively promoting these products.

Mr. Princy Bhatnagar, Vice President and Head Consumer Computing, HCL Infosystems Ltd. said, "We are delighted to announce Nargis Fakhri as our computing product's brand ambassador. HCL computing products have carved out a niche for itself by becoming a brand symbolic to youth and innovation. Nargis Fakhri's sophistication, style and cool quotient superbly personifies our brand. We are receiving great response from our latest range of products and have aggressive plans to reach out to newer customers and markets. The association with Nargis, I am sure will add to our image as a brand that not only spells value for money but also that offers next generation stylish computing devices."

Nargis Fakhri, commenting on the occasion said, "I am ecstatic to be a part of the HCL Infosystems' family. It's an honor to be associated with the pioneers of IT in the Indian market. HCL's gadgets are trendy, very user friendly and absolute value for money products. It is a brand that has a legacy of bringing innovative products keeping in mind the Indian market and I am looking forward to this association with a home grown brand."

About HCL Infosystems:

HCL Infosystems Ltd, with revenue (LTM) of US$ 2.0 billion (Rs 10,840 crores) is India's premier hardware, services and ICT systems integration company offering a wide spectrum of ICT products that includes Computing, Storage, Networking, Security, Telecom, Imaging and Retail. HCL is a one-stop-shop for all the ICT requirements of an organisation. India's leading System Integration and Infrastructure Management Services Organisation, HCL has specialised expertise across verticals including Telecom, BFSI, eGovernance & Power. HCL has India's largest distribution and retail network, taking to market a range of Digital Lifestyle products in partnership with leading global ICT brands, including Apple, Cisco, Ericsson, Kingston, Kodak, Konica Minolta, Microsoft, Nokia, Toshiba, and many more. HCL today has India's largest vertically integrated computer manufacturing facility with over three decades of electronic manufacturing experience & HCL desktops is the largest selling brand into the enterprise space. With India's largest ICT services network that reaches to every corner of India, HCL's award winning Support Services makes it the preferred choice of enterprise and consumers, alike. For more information please visit us at www.hclinfosystems.in

To view the photograph, please click on the link given below:

Nargis Fakhri with HCL Smart Series 1044
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Nargis_Fakhri_with_HCL_Smart_Series_1044.bmp
Nargis_Fakhri_with_HCL_Smart_Series_1044.bmp


CONTACT DETAILS
Ashutosh Bhattacharya, Head - Corporate Communications, HCL Infosystems, HCL Infosystems Ltd, +91 9811920415, ashutosh.bhattacharya@hcl.in
Rashi Mehrotra, Hanmer MSL, +91 9958594111, Rashi.mehrotra@hanmermsl.com
Moumali Majumdar, Hanmer MSL, +91 9650596337, moumali.majumdar@hanmermsl.com

KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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