BWI: Expedia Ties Up with RedBus: Road Trips Now a Click Away

Press release from Business Wire India
Source: Expedia.co.in
Friday, August 03, 2012 02:01 PM IST (08:31 AM GMT)
Editors: General: Consumer interest, People, Travel & tourism; Business: Business services, Information technology, Travel & tourism; Technology
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Expedia Ties Up with RedBus: Road Trips Now a Click Away


New Delhi, Delhi, India, Friday, August 03, 2012 -- (Business Wire India) -- Expedia.co.in, the world's largest online travel company and RedBus, India's largest bus ticketing company, today announced their partnership, aimed at making Expedia- a one stop shop for travel planning.

In its pursuit to offer a localized and complete travel booking solution to the Indian consumer, Expedia today announced the addition of bus tickets to its existing range of services for their customers. This is another initiative from Expedia keeping in mind the comfort and needs of the Indian traveller, after the recent launch of the visa services. Expedia will launch an introductory offer- Rs 500 off on bus tickets with every hotel that is booked.

Commenting on the occasion, Mr. Vikram Malhi, Country Head, Expedia India said, "Buses are one of the preferred modes of transport in India, connecting some of the key Tier I, Tier II and Tier III cities. With an increasing number of travellers taking to short weekend getaways, the demand for bus services have significantly risen over the last few years. At Expedia, we have constantly set new benchmarks with our innovative and unique offerings, including allowing consumers tailor their own trip as per their needs. In our endeavor to create a holistic offering for our customers who prefer to travel by road, we have introduced this new service in our portfolio. With this tie up, we are aiming to strengthen our domestic and inbound travel solution for an enhanced experience."

This partnership provides Expedia the access to bus seat inventory across over 180,000 bus services, operated by 900 operators across the country. The addition of such an inventory is likely to push the overall travel experience in India to the next level for both domestic tourists and foreign tourists exploring India.

Commenting upon the association, Mr. Phanindra Sama, CEO redBus said, "Expedia is growing very rapidly in India and we are very happy to partner with them for bus tickets. With this partnership, we provide our deep understanding of bus consumer behavior to them and in return our bus operators get distribution access on a rapidly growing platform like Expedia."

Bus travel has been growing at 25% every year and has become a preferred mode of transport. This is because, for several routes like "Bangalore-Chennai" and "Ahmedabad-Mumbai" bus travel takes same time as much as by rail. On top of that, luxury buses also provide unmatched executive class comfort to bus travelers.

About AirAsiaExpedia

AirAsiaExpedia is the joint venture company between the world's leading online travel company, Expedia Inc. and the world's best low cost airline, AirAsia. Headquartered in Singapore, AirAsiaExpedia operates Expedia's businesses in India, Japan, Southeast Asia and East Asian markets and the AirAsiaGo.com business across Asia. In India, AirAsiaExpedia operates Expedia.co.in, a full service business helping Indian travellers plan and book their travel by offering them a comprehensive inventory of hotel accommodation, flights and tourist attractions from across the world. Its comprehensive inventory features more than 150,000 hotels, 438 flights and over 7,000 holiday activities and attractions from across the world.

With products like 'Build your trip' consumers not only have the freedom to create their own packages but also receive the best discounts on creating packages from Expedia's inventory of hotels, travel activities and car. Expedia currently operates localized websites across 27 points of sale in India, Australia, New Zealand, Japan, US, Canada, France, Italy, Austria, Denmark, Germany, Belgium, Ireland, The Netherlands, Norway, Spain, Sweden, UK, Singapore, Malaysia, Philippines, Switzerland, South Korea, Brazil, Indonesia, Thailand and Mexico.

About redBus

redBusT is India's largest bus ticketing company, reaching out to consumers in multiple channels - web, mobile, phone booking, retail outlets etc. It manages over 19,000+ bus services every day from over 700+ bus operators in 22 states. To provide on ground customer service, it has 23 physical offices in the country backed with call centers in 7 states.

Its bus operator SaaS product, BOSST (www.boss.travel) is market leader in its space with 500+ operators using it across the country. It's GDS for bus, SeatSellerT, powers majority of organized bus ticketing agencies, OTAs in India.



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KEYWORDS
CONSUMER, PEOPLE, TOURISM, BUSINESS SERVICES, IT, TRAVEL, TECHNOLOGY

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