Press release from Business Wire India
Source: Blue Star Infotech Ltd
Wednesday, July 25, 2012 10:54 AM IST (05:24 AM GMT)
Editors: General: Consumer interest, People; Business: Advertising, PR & marketing, Business services, Information technology, Retailers; Technology
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Loyalty Partner Solutions and Blue Star Infotech Ltd. Enter into a Strategic Development and Sales Partnership
Mumbai, Maharashtra, India and Frankfurt, Munich, Germany, Wednesday, July 25, 2012 -- (Business Wire India) -- Loyalty Partner Solutions, a specialist in holistic management of customer loyalty programmes, has entered into a strategic partnership with Blue Star Infotech Ltd. (BSI). Blue Star Infotech will be the strategic development and sales partner for Loyalty Partner Solutions and will support the company with its development teams in India, Singapore and USA.
With the help of individually tailored IT solutions, Loyalty Partner Solutions (LPS) develops and runs a series of professional CRM and customer loyalty programmes for retail and travel/transportation industries. LPS's clients portfolio include the multi-partner programme PAYBACK, the BahnCard programme of Deutsche Bahn (German Railways) and the frequent-flyer-system Miles&More of Lufthansa. The proprietary software solution Loyalty Management Suite (LMS) forms the core of LPS's service portfolio - a flexible CRM software platform for the set-up and operation of customer loyalty programmes which portrays the entire chain of customer loyalty activities - right from the accounts management to the management of all collection and redemption processes to the execution of personalised promotions and campaigns.
The partnership between LPS and BSIL aims at increasing the functionality of the existing Loyalty Management Suite, in order that other companies can use this solution as a standard product, without any extensive modifications. Further developments of LMS also include the integration of additional solution modules, such as campaign management, mobile & social media integration, shopping and online portal. LPS is pursuing a clear growth objective by enhancing its software solution LMS and by approaching international clients with its services in the future.
"We have chosen Blue Star Infotech to be our new strategic product development partner because they have convinced us in all criteria we considered important for our product development and growth strategy", says Christian Hess, Managing Director of LPS. "Blue Star Infotech possesses vast experience in the development of standardised and innovative software product solutions. Moreover, Blue Star Infotech will help us to roll out our sales activities at an international level."
"We are very happy that LPS has decided to partner with us for product development and for future product integration and implementation projects", adds Sunil Bhatia, CEO and Managing Director of Blue Star Infotech. "Loyalty Partner Solutions has a very innovative software solution in place, an impressive client portfolio and thus great potential for future growth. We are delighted to help LPS to improve its product further and offer its extremely high quality products to international clients. This partnership represents the foundation of a longstanding and strategic relationship, which would be mutually beneficial for both the companies."
About Loyalty Partner Solutions
Loyalty Partner Solutions GmbH with head offices in Munich and Frankfurt is a supplier of industry-specific customer management solutions. The company develops and implements IT solutions, which are used for the professional operation of customer loyalty programmes. Besides, LPS controls and coordinates all customer and programme processes for its clients as a general contractor. The focus of LPS' activities is on the retail and travel/transportation sectors. The Loyalty Management Suite (LMS), an innovative software platform for the set-up and operation of customer loyalty programmes, forms the core of LPS's service range. LPS's clients include the bonus and multichannel marketing platform PAYBACK and Deutsche Bahn with its BahnCard CRM programme, for which the LPS functions as the main contractor for IT development and programme operations. Since February 2012, LPS took over the responsibility for the international frequent flyer programme Miles & More for Lufthansa on the basis of its LMS platform.
About Blue Star Infotech Ltd.
Part of the well-known Blue Star Group, Blue Star Infotech Ltd. (BSIL) is a global provider of IT solutions and services with operations in USA, UK, Europe, India, Japan and Singapore. BSIL's mission is to help global enterprises derive measurable business outcomes through the efficient use of information technology.
BSIL has worked with leaders in various industries such as manufacturing, telecommunication, travel and hospitality, media & entertainment, health sciences and pharmaceutical and enabled them to effectively align IT to deal with challenges due to globalization and consolidation. BSIL is a public company listed in the Mumbai and National Stock exchanges of India.
BSIL has well-established relationships with leading technology companies such as Microsoft, Oracle, SAS, IBM, QlikView and Data Systems International. It services its global clientele through a Global Delivery Network which spans India (Mumbai and Bangalore), USA (Milwaukee, WI) and Singapore.
CONTACT DETAILS
Nina Purtscher,Corporate Communications, Loyalty Partner GmbH, +49 89-99741-206, nina.purtscher@loyaltypartner.com
Sudeshna M.,Corporate Communications, Blue Star Infotech Ltd , +91 (22) 6695 6969, globalhq@bsil.com
KEYWORDS
CONSUMER, PEOPLE, MARKETING, BUSINESS SERVICES, IT, RETAIL, TECHNOLOGY
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