BWI: Jism 2 Supports Hunger Awareness Campaign in India

Press release from Business Wire India
Source: Bhookh Relief Foundation
Friday, July 27, 2012 07:00 PM IST (01:30 PM GMT)
Editors: General: Consumer interest, Entertainment, People, Social issues; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
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Jism 2 Supports Hunger Awareness Campaign in India
Launches whateo by Bhookh.com on Social Media

Mumbai, Maharashtra, India, Friday, July 27, 2012 -- (Business Wire India) -- The cast and crew of Jism 2 launched Bhookh.com's captivating whateo (explainer video) initiative, to spread awareness about Chronic Hunger in India i.e. the No.1 cause of death in India. This philanthropic association was initiated by Randeep Hooda; who therein presented the whateo to Director Pooja Bhatt, Jism 2 co-producers, Mahesh Bhatt and Dino Morea, and co-stars Sunny Leone and Arunoday Singh.

Randeep Hooda has a long standing friendship with Jay V Sutaria, the founder of Bhookh.com. The founder had approached many a corporate houses to support the cause; but it was Randeep Hooda and the Jism 2 team that came forth to take the responsibility of spreading awareness about the same. The Jism 2 cast and crew shared the whateo on their personal accounts on Facebook and Twitter and urged family and friends to do the same. "Randeep has in fact supported me as a friend in my efforts at Bhookh.com for years. Even award-winning music composer Vicckey Goswami came forward to design the background score for the whateo. Chronic hunger kills 7000 Indians every day, amounting to 2.5 million every year and the Jism 2 team agreed that this fact needs to be brought to light", says Jay V Sutaria, founder of Bhookh.com.

Veteran filmmaker Mahesh Bhatt said, "It touched my heart and it will touch yours too. See it. Share it."

"Bhookh.com's cause is true and pertinent. Pooja, Mr. Bhatt and the rest of us are helping to bring this massive issue to the forefront, just like AIDS & Corruption have once been brought forward. Hope you enjoy the whateo", said Randeep Hooda.

About Bhookh.com

Founded by Jay V Sutaria in 2003, Bhookh.com (Bhookh Relief Foundation) is the world's first dot-com NGO. Bhookh.com - 'Give Free Food with a Click' is a social entrepreneurship concept based on the idea of free-charity i.e. charity without money. Visitors to Bhookh.com click on the 'give free food' button to give a cup of food to a chronically hungry person. The 'cup of food' is funded by the ads that the visitors see on the website. Bhookh.com's cornerstone belief is 'if they live to see another day, they will learn and prosper one day'.

Visit: www.bhookh.com

To view the photograph, please click on the link given below:
Whateo Title: What is Hunger?
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Bhookh_com.jpg
Bhookh_com.jpg


CONTACT DETAILS
Sharon B, +91 9892058788, info@bhookh.com

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, SOCIAL, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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