BWI: A Squared Elxsi Announces ‘Rainbow Valley Heroes’

Press release from Business Wire India
Source: A Squared Elxsi
Wednesday, June 13, 2012 02:48 PM IST (09:18 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Business services, Major diversified industrial groups, Media & entertainment; Technology
--------------------------------------------------
A Squared Elxsi Announces 'Rainbow Valley Heroes'
International kids' entertainment company reveals first pre school property

Beverly Hills, CA, United States, Wednesday, June 13, 2012 -- (Business Wire India) -- Today A Squared Elxsi Entertainment LLC (A2E2), a joint venture between A Squared Entertainment and India's Tata Elxsi Ltd, introduces 'Rainbow Valley Heroes,' an animated pre-school series featuring a colorful and friendly world of police and fire rescue vehicles.

'Rainbow Valley Heroes' is a series of 26 x 11' shows following the adventures of a fun loving fleet of rescue trucks. Featuring colorful stories told through vibrant CGI animation, the show introduces engaging characters with big personalities.

Fire Chief Rusty and Pam the Paramedic join forces with their best pals Lieutenant Lonnie and Major Mia from the police station to lead their teams of fun loving rescue vehicles on a series of adventures, teaching kids about the value of friendship, sharing, and working hard at school while educating toddlers on subjects such as recycling, telling the time and problem solving.

"We loved 'Rainbow Valley Heroes' the moment we first saw it," said Andy Heyward, A2E2's Founder and Co-President. "There is nothing like this for kids, and we are excited to help expand this wonderful brand into new product categories and new markets, in addition to producing new episodes for the international marketplace."

Created by successful Hollywood screenwriter Daniel E. Taylor, the 'Rainbow Valley Heroes' series will be represented by A2E2 globally, including licensing and new entertainment. The company intends to create new episodes, as well as new toys, digital and entertainment products, games, apparel, books and additional branded merchandise.

"'Rainbow Valley Heroes' tells engaging, educational and entertaining stories that children around the world can relate to and will help them to grow in their preparedness of life's obstacles and challenges." said series creator Daniel E. Taylor. "To have such a renowned and talented team representing 'Rainbow Valley Heroes' is the perfect start to growing this into a significant global kids' property."

"This is a charming show and one that we're delighted to represent globally as our first pre- school brand" said Paul Robinson, A2E2's London-based President of International. "It is a fabulous property with a truly cross-cultural and geographic appeal, and we look forward to introducing and growing the brand around the world."

'Rainbow Valley Heroes' joins A2E2's portfolio which also include Warren Buffett's 'Secret Millionaires Club', Gisele Bundchen's 'Gisele & the Green Team', 'Stan Lee's Mighty 7' and 'Martha & Friends'. A2E2 also handles brand management and licensing for Build A Bear Workshop.

About A2E2

A2E2 is an international joint venture between A Squared Entertainment and Tata Elxsi (part of India's Tata Group Ltd). The company creates, produces, acquires and distributes digital kids' entertainment in all formats across all channels. Headquartered in Los Angeles, A2E2 is managed by Co-Presidents Andy Heyward and Amy Moynihan Heyward. Current brands include, lessons in business with Warren Buffett in "Secret Millionaires Club" environmental female superheroes who save the planet in "Gisele & the Green Team" with Gisele Bundchen; a craft show called "Martha & Friends" created with design-maven Martha Stewart, and a new portfolio of superheroes with Stan Lee, the first to be released being "Stan Lee's Mighty Seven." In addition, the company handles brand management and licensing for Build-a-Bear Workshop.




CONTACT DETAILS
Justin Crosby (Outside the US), Boom Dialogue Ltd, + 44 (0) 7966 228 361, justin@boomdialogue.com
Sabrina Khan (United States), 310-473-4147, sabrina_khan@bhimpact.com

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, MARKETING, BUSINESS SERVICES, GROUPS, MEDIA, TECHNOLOGY

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com