BWI: Lowkal Partners with Online Nutritional Supplement Leader MyNutraMart.com

Press release from Business Wire India
Source: MyNutraMart.com
Monday, June 11, 2012 10:00 AM IST (04:30 AM GMT)
Editors: General: Consumer interest, People; Business: Advertising, PR & marketing, Business services, Information technology; Technology; Healthcare
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Lowkal Partners with Online Nutritional Supplement Leader MyNutraMart.com


Bangalore, Karnataka, India, Monday, June 11, 2012 -- (Business Wire India) -- Bangalore based low calorie sweetener brand Lowkal has partnered with leading online Supplement store MyNutraMart.com for selling Lowkal range of products online. The online store will be selling Lowkal cubes, Lowkal sachets and stevia based sweetener Lowkal Natural.

Lowkal is a revolutionary low calorie sweetening alternative, containing Fos & Sucralose . Fos (Fructo oligosaccharides) is a naturally sweet indigestible sugar derived from chicory roots for a healthy intestinal flora where as Sucralose is the only non-caloric sweetener which is derived from sugar through multi-step manufacturing process. Globally Sucralose is the fastest growing sweetener as it is healthy substitute and has no known side effects. Lowkal helps in weight management, weight reduction, management of diabetes, reduction of dental caries, and reduction in the risk associated with obesity.

Lowkal when added to sweeten foods or beverages, it adds no calories and is not utilized for energy in the body because it is not broken down like sugar (sucrose), as it is not a carbohydrate and has no effect on blood glucose levels. Its combination of sugar-like taste and excellent stability makes its uniquely suited for numerous products without calories yet retaining its sweetness.

"Unhealthy lifestyle and unbalanced food habits has made Indians vulnerable to diabetes and obesity. Lowkal helps reduce caloric intake i.e. practically helping blood sugar control and weight management. By partnering with MyNutraMart.com we have ensured that Lowkal reaches to all parts of the country by the way of informed buying", says Vinod Sadashivaiah, founder and MD of Lowkal .

" Lowkal is a significant addition to our bouquet of products. Low calorie sweetening alternative help maintain healthy lifestyle, which is in sync with the goals of MyNutraMart.com" says Himmath Jain, Director, MyNutraMart.com.

About MyNutraMart.com

MyNutraMart.com is India's No.1 online Nutritional supplement store. The retailer has tied up with global brands and offers more than thousand products to cater to the growing Nutritional supplements market in India. The portal offers products for weight loss, weight gain, cholesterol management, blood pressure management, skincare, brain and memory, depression, vision and eye etc. Well known supplements like Multivitamins, Resveratrol, Grape Seed extract, Colostrum, Policosanol, Glucosamine, Spirulina, major vitamins and wide range of bodybuilding supplements are offered at discount. MyNutraMart.com ships products to all Tier-1, Tier-2 and Tier-3 cities within 1-2 days of purchase. The company has tied up with leading logistic companies to ensure speedier and safer delivery of products pan India.




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KEYWORDS
CONSUMER, PEOPLE, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY, HEALTHCARE

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