BWI: India Embraces Internet on Mobile – Vivaah.com Launches Mobile Matrimonial Site at M.Vivaah.com

Press release from Business Wire India
Source: Vivaah.com
Monday, June 04, 2012 11:30 AM IST (06:00 AM GMT)
Editors: General: Consumer interest, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Information technology, Telecommunications; Technology
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India Embraces Internet on Mobile - Vivaah.com Launches Mobile Matrimonial Site at M.Vivaah.com


New Delhi, Delhi, India, Monday, June 04, 2012 -- (Business Wire India) -- Vivaah.com is pleased to announce the launch of its dedicated mobile device friendly site at http://m.vivaah.com. In recent months, Indian media remains in news about various bodies (www.iamai.in) and research bureau's (www.imrbint.com) predicting the growth of users accessing internet on mobile devices in India. Vivaah.com has witnessed trends on its site that confirms this view of media and has launched this dedicated website for mobile devices to better serve its users.

Vivaah is nearly two years old matrimony website and growing fast. Currently, the users visiting Vivaah via mobile devices stands at about 15%. This shows small but although a huge rise from 2% over a year ago (see graph). The team at Vivaah believes that user needs to access internet services on mobile device are quite different to that of a desktop/laptop. In this concern, the key difference is the ease of use of internet services from a small, compact device like mobile although the quality of service highly depend on the technical aspect like speed of the internet access, charges based downloading capacity and limited screen size. To facilitate overall user base, Vivaah has launched a dedicated mobile friendly matrimonial site. For mobile internet users the dedicated mobile matrimonial site will provide a better usability experience with faster page load at very little bandwidth/ data requirements. In other words, the dedicated mobile site will be faster, cheaper and easier to use.

Analysis based on site data shows that following mobile devices (in no particular order) accessing Vivaah topped the chart - Apple iPhone, Apple iPad, Nokia (C3/C6/E5/E63), Samsung Galaxy (Ace, Fit, Mini and S II), Sony Ericsson (Xperia). In terms of browsers, the Safari, Opera Mini, Mozilla Compatible and Nokia device browsers were at the top of the list. Considering this diversity, Vivaah designed its mobile matrimonial website (m.vivaah.com) using XHTML Basic HTML which is the HTML version supported by most of the browsers for mobile handsets.

Vivaah mobile website in its current launch offers the most important subset of features as compared to the desktop version in terms of search, dedicated pages for communities and various member features like express interest and messaging. Vivaah offers comprehensive dashboard on mobile similar to the desktop version with an access to quick information categorized like In-site Messaging, Interest Received, and Interest Sent.

Dinesh Munjal, Director, www.Vivaah.com says - "In recent months Vivaah.com has shown growth trends at a fast rate and now we are looking forward to improve the reach of our Indian matrimonial Site which offers free services and provide better user experience on all platforms with launch of dedicated website at http://m.vivaah.com/ "

About Vivaah Matrimonial Services - Vivaah.com

Vivaah.com was started with a vision of bringing Free matrimonial Services to people from the Indian Subcontinent whether in their home country or abroad. Site features include Joining, Searching database, Interest Expression, Sending and Receiving of messages and Display of contact as per privacy settings along with many other features.

Web Site - http://www.vivaah.com/
Mobile Website - http://m.vivaah.com/
Blog - http://matrimonialblog.com/
Facebook - http://facebook.com/vivaahcom
Google Plus - https://plus.google.com/117700047353007886358/posts

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India Embraces Internet on Mobile - Vivaah.com Launches Mobile Matrimonial Site at M.Vivaah.com
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CONTACT DETAILS
Dinesh Munjal, Vivaah.com, +91 8800403434, dm@vivaah.com

KEYWORDS
CONSUMER, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, IT, TELECOMMUNICATIONS, TECHNOLOGY

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