BWI: Dell Rolls Out its Free Consumer Laptop Battery Recycling Program across India

Press release from Business Wire India
Source: Dell India
Tuesday, June 05, 2012 04:51 PM IST (11:21 AM GMT)
Editors: General: Consumer interest; Business: Business services, Electronic appliances & components, Information technology; Technology
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Dell Rolls Out its Free Consumer Laptop Battery Recycling Program across India
A novel initiative to encourage easy and responsible E-waste recycling among consumers

Bangalore, Karnataka, India, Tuesday, June 05, 2012 -- (Business Wire India) -- Dell today launched its Free Consumer Laptop Battery Recycling Program for its consumers across all major metros and tier 1 cities in India. The Program will now be available at every participating Dell retailer outlet from today, June 05, 2012, in an effort to increase awareness and participation from consumers on recycling E-waste in India.

Dell has designed this Program to encourage responsible disposal of non-working laptop batteries, thereby preventing E-waste from entering landfills. Dell will now offer a discount of Rs. 500 towards the purchase of a new Dell Li-ion laptop battery when its consumers return their non-working Li-ion batteries from Dell Inspiron, XPS and Vostro laptop ranges.

Mr. Mahesh Bhalla, Executive Director & General Manager, Consumer & SMB, Dell India said, "Dell has always been at the forefront of sustainability initiatives in India and across the globe. Today, on World Environment Day, we are glad to announce a program that offers a free, efficient and convenient way for Dell consumers to recycle their laptop batteries at any time. We also offer to recycle other branded products with the purchase of any new Dell product. We are happy that the Indian government has prioritized the safe disposal of e-waste through the recently enforced law. Dell will support the same through its various take-back options for customers, providing them with an effective means to facilitate responsible product retirement."

Dell's E-waste initiatives

In an effort to encourage consumer personal computers' recycling in India, Dell launched a special discount coupon program where consumers could send their old Dell computers to Dell for free recycling and redeem a coupon of Rs 1000 on the purchase of their next Dell computer.

Dell previously announced the "Dell Go Green Challenge" that invited consumers and individuals to share ideas and innovations on green technology through photographs or videos online. The program received a positive response with contestants submitting more than 600 ideas. The top three entries were awarded with Dell Inspiron products in recognition.

These initiatives reflect Dell's long-standing commitment to responsibility and efficiency in management towards recycling technology.

About Dell

Dell (NASDAQ: DELL) listens to its customers and uses that insight to make technology simpler and create innovative solutions that simplify daily activities and help people stay, entertained, connected and in touch. Learn more at www.dell.com.

Dell Inc. powers eight of its facilities with 100 percent renewable energy. Learn more about Dell's commitment to environmental sustainability at www.dell.com/earth.

Links:

www.dell.com/recycling
www.dell.com/earth
http://www.electronicstakeback.com/
Recycling Program Boosts Dell to #1


CONTACT DETAILS
Dechama Uthappa, Dell, +91 9845087220, Dechama_Uthappa@Dell.com
Nikhila Kesavan, 20:20 MSL, +91 9840124036, Nikhila.kesavan@2020msl.com

KEYWORDS
CONSUMER, BUSINESS SERVICES, ELECTRONICS, IT, TECHNOLOGY

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