BWI: Aliens Group Kick Starts their ‘GO GREEN’ Campaign on World Environment Day

Press release from Business Wire India
Source: Aliens Group
Tuesday, June 05, 2012 05:27 PM IST (11:57 AM GMT)
Editors: General: Consumer interest, Environment, People; Business: Advertising, PR & marketing, Business services, Construction, Real estate, Retailers
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Aliens Group Kick Starts their 'GO GREEN' Campaign on World Environment Day


Hyderabad, Andhra Pradesh, India, Tuesday, June 05, 2012 -- (Business Wire India) -- Commemorating the 40th World Environment Day, the Aliens Group Hyderabad, one of the most prestigious real estate developers in India, is undertaking several green initiatives this year.

As an eco-conscious company, we are planning implementing initiatives both within and outside the company. The 'Go Green' initiative has been initiated by our senior executive Naveen Mypala who is spearheading the concept of planting on lakh saplings in the vicinity of Hyderabad. Concerted efforts are also in place to make sure we are rehabilitating natural habitats that are vital to help create a balance in the environment.

Within the organisation, we are empowering every manager believe that he has the ability to make an impact by encouraging his colleagues to get involved. Several recent employee surveys show that morale and employer confidence increases as businesses implement productive green initiatives.

We've reiterated the fact that fewer prints will be taken and used in office. Employee awareness programmes are being conducted to emphasize on the importance of recycling and reusing paper. Our employees have already embarked on a car pool initiative to reduce emission of carbon monoxide.

Hari Challa, Managing Director, Aliens said, We, at Aliens, believe that the concept of a green economy represents a determined effort to tackle the damaging obsession with GDP as a measure of progress. The perfect green economy would deliver equitable improvement in living standards without eroding environmental assets only when all of us take a step towards going green.

Space Station is among the first residential projects in India to receive Platinum pre certified Green Building by Indian Green Building Council (IGBC) as we conform to all the pre requisites for a green building.

He has further stated that Aliens is firmly committed to providing living spaces that minimize energy expenditure. We want our customers to indulge their conscience as much as they do their lives and so we've gone a few steps ahead to help them do so. We use advanced building materials and technology that reduces wastage and promotes cooling so that you don't need to turn on the AC too often. Space Station has over 80% green cover and we are certain on making extensive landscaping a permanent fixture in our projects. We have also used design intelligently, using an S shape to promote cross ventilation and increase the reach of sunlight. We don't want our customers to ever worry about their home's carbon footprint because we have already thought ahead and reduced it significantly.



CONTACT DETAILS
Jawahar Shan, AVP Mktg, Aliens Group, +91 9966234649, JawaharShan@aliensgroup.in

KEYWORDS
CONSUMER, ENVIRONMENT, PEOPLE, MARKETING, BUSINESS SERVICES, CONSTRUCTION, REAL ESTATE, RETAIL

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