Press release from Business Wire India
Source: PeprisMine
Friday, May 25, 2012 10:55 AM IST (05:25 AM GMT)
Editors: General: Consumer interest, Fashion, Lifestyle; Business: Advertising, PR & marketing, Business services, Clothing & accessories, Information technology, Retailers; Technology
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PeprisMine.com Launches Bespoke Fit Shirts in Readymade, Brings A Revolutionary Business Model in Men's Apparel Industry
Bangalore, Karnataka, India, Friday, May 25, 2012 -- (Business Wire India) -- PeprisMine is an online mens apparel brand that offers luxurious bespoke fit shirts in readymade, at affordable prices. PeprisMine.com solves the fit problem that existed for decades in mens apparel industry with the help of technology, thereby making the process of buying well fitted dress shirts as simple as possible.
PeprisMine's compelling value proposition to customers' lies in offering a product that is not available even at traditional retail outlets. "Somewhere in between the mens' apparel industry landscape, we identified an opportunity to offer customers better than the existing 'off the rack' sizes in the readymade clothing and those offered at high street bespoke tailoring stores. Well fitted shirts are highly expensive, time consuming and now through our offering, we are making it affordable and easily accessible with the help of technology" says Mr. Anup Ramachandra, Co- Founder & CEO-PeprisMine.com.
Mr. Anup further elaborates on the existing problem in the market- "By picking from just 4 sizes, it is highly impossible to get the perfect fit - the fit is either too tight or too baggy and obviously not the right one. The other big problem with the existing readymade brands in the market is, if a customer opts for the next bigger or smaller size, the other parts of the shirt like sleeve length, shoulders, biceps are also increased/ decreased drastically and hence the customers had no real option but to compromise on the fit. Logistics, supply chain and distribution are the major retail inefficiencies that exist at the traditional retail outlets, the reason why all these years' customers were not offered sizes more than a few sizes. "
Commenting on the launch, Anuj Ramachandra, Co-Founder & CMO - PeprisMine.com said "To solve the fit problem in readymade clothing, we have increased the number of sizes from existing 4 to 21 sizes. In addition, picking a right sized shirt is a cumbersome process requiring multiple trials before zeroing on a good fit shirt. With its patent pending process, PeprisMine makes sure every customer gets well fitted formal shirts the easiest way without even the need for multiple trial rooms (Like in readymade) nor the need for getting measured (Like in tailoring). All they need to do is provide few basic details about themselves like age, weight, regular shirt size, the fit, regular brands they use & height, based on which the size is identified and sent to the customer for their 1st purchase. For the subsequent purchases, they can easily checkout by selecting a size themselves based on the earlier purchase"
"We are truly excited about the opportunity to serve customers by offering well fitted clothes at affordable prices by leveraging extensively on cutting edge technology thereby passing the value directly to consumers by reducing unnecessary retail overhead costs and addressing logistics, supply chain and distribution inefficiencies, that majority of other retail brands face" says Mrs. D.Girija Ramachandra, Co-Founder & COO, PeprisMine.com
All the shirts at www.peprismine.com are made of 100% pure cotton and world's finest Egyptian Giza cottons. PeprisMine's shirts are designed to offer superior comfort and flattering fit, thereby making sure everybody wearing PeprisMine's formal wear shirts gets the sharper and crispier look. Added to this, PeprisMine offers a 30 day hassle free returns, free shipping throughout India, cash on delivery option, free return pick up and 100% cash back option too.
About PeprisMine:
PeprisMine is the 1st mens' apparel brand in India to introduce the concept of direct to consumer model by eliminating the need for intermediaries (who act as sales channels by selling the manufactured products to the consumers), thereby reducing the cost drastically. For consumers, this translates into "best in class" of everything - Be it fit, finest shirts made from pure cottons and finest Egyptian Giza cottons. PeprisMine has evolved from being a custom clothier to a readymade brand that offers bespoke fit shirts in readymade and is exclusively available online.
CONTACT DETAILS
Anuj Ramachandra, Co-Founder & CMO, PeprisMine.com, +91 (80) 32016726, anuj@peprismine.com
KEYWORDS
CONSUMER, FASHION, LIFESTYLE, MARKETING, BUSINESS SERVICES, CLOTHING, IT, RETAIL, TECHNOLOGY
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