BWI: Ferns N Petals Partners with 20:20 MSL to Build Brand in India

Press release from Business Wire India
Source: 20:20 MSL
Monday, May 07, 2012 05:29 PM IST (11:59 AM GMT)
Editors: General: Consumer interest, People; Business: Advertising, PR & marketing, Business services, Major diversified industrial groups, Retailers
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Ferns N Petals Partners with 20:20 MSL to Build Brand in India
India's leading flower retail chain assign agency to drive a strategic public relations campaign to enhance brand reputation and awareness in high growth sector

New Delhi, Delhi, India, Monday, May 07, 2012 -- (Business Wire India) -- 20:20 MSL India, part of MSLGROUP, Publicis Groupe's flagship strategic communications and engagement company and the largest PR and social media network in India, today announced that it has been selected by Ferns N Petals as their strategic communications partner in India.

Ferns N Petals, the leading branded flower retail chain in India, has partnered with 20:20 MSL to build brand awareness and manage its reputation as the company looks to intensify its Tier II, Tier III city outreach in India, strengthen its online retail presence and expand overseas.

20:20 MSL's seven offices across India will work with Ferns N Petals on a nationwide mandate, spearheaded by 20:20 MSL's National Capital Region (NCR) Office in New Delhi. The agency has been tasked with drawing on its strategic communications expertise to creatively engage consumers and India online retail industry stakeholders on a nationwide scale.

Commenting on the appointment, Amrit Ahuja, Vice President, 20:20 MSL, said, "Retail is a fast growing sector in India and Ferns N Petals is an exciting brand to partner with in such an environment. According to a recent report by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) the online retail industry in India is predicted to be worth Rs 7,000 crore (1327 million USD approx.) by 2015 as a result of easy availability of broadband services, increasing internet penetration and rise in disposable incomes and we look forward to helping Ferns N Petals grow its online presence. We are thrilled at the opportunity to build the Ferns N Petals brand and help achieve its growth objectives."

Mr. Vikaas Gutgutia, Managing Director, Ferns N Petals, commented, "We were interested in working with an agency that can partner us in our growth. 20:20 MSL's deep public relations expertise, knowledge of emerging markets in Tier II, Tier III cities and capability to seamlessly implement national campaigns, will be invaluable in strengthening our presence in India's retail sector and expanding into overseas markets."

About 20:20 MSL:
20:20 MSL is one of India's largest multidiscipline communications firms and a leader in the area of specialty communications services including corporate reputation management, strategic media relations, analyst relations, social media, crisis and issues management, events and activation services and part of MSLGROUP India, the largest PR and social media network in the country. The firm is also the acknowledged leader in technology communications space in India. Through its powerful network of more than 150 staff across offices in Mumbai, Delhi, Bangalore, Chennai, Kolkata, Hyderabad and Pune, as well as the reach of the MSLGROUP and Publicis Groupe international network, 20:20 MSL partners with more than 100 leading Indian brands and multinationals to deliver world-class communications.

About MSLGROUP Asia
For 23 years, MSLGROUP's Asia team has counseled global, regional and local clients, helping them establish, protect and expand their businesses and brands across this fast-growing region. Today, MSLGROUP has the largest PR, social media and events teams in Greater China (16 offices and 1,000 colleagues) and India (15 offices and 575 colleagues) and is actively working to lead the development of the industry with the regular publication of whitepapers/reports and innovative Learning & People Development programs to nurture talent. The MSLGROUP Asia team includes 38 owned offices and 1,675 colleagues in Beijing, Shanghai, Guangzhou, Chengdu, Hong Kong, Macau, Taipei, Tokyo, Seoul, Singapore, Kuala Lumpur, Mumbai, Delhi, Ahmedabad, Pune, Bangalore, Chennai, Hyderabad and Kolkata. An activation network of colleagues reaches an additional 125 Indian and 100 Chinese cities and a strong affiliate partner network adds another 23 Asian cities to our reach. MSLGROUP Asia was awarded Campaign Asia Pacific's Network of the Year, 2011 and MSLGROUP Asia's teams have also been recognized as leaders by multiple industry groups, including most recently Hanmer MSL India ('PR Agency of the Year 2011' by PRCAI), Luminous ('Local Hero/Agency of the Year 2010' by Marketing Events Asia), Genedigi Group China ('Innovative China SMEs' by Forbes China), ICL MSL Taiwan ('Agency of the Year 2011' by Taiwan Advertiser Associate), and won more than 50 awards in the last two years. Learn more about us at: asia.mslgroup.com + Twitter + Facebook

About MSLGROUP
MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,500 people across close to 100 offices worldwide, MSLGROUP is also the largest PR network in fast-growing China and India. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas - followed by thorough execution. Learn more about us at: www.mslgroup.com + http://blog.mslgroup.com + Twitter + YouTube.

About Ferns N Petals:
Ferns N Petals originated the concept of lifestyle floral boutiques. The odyssey of Ferns N Petals retailing commenced in 1994 with the establishment of its first retail florist outlet. The objective was to provide Indian consumers with high quality domestic and imported exotic flowers at par with global standards. Started as a single outlet, today Ferns N Petals has become the only branded retail chain of florists in India, boasting of 118th outlets Nationwide and has revolutionised the concept of franchising in this sphere. Ferns N Petals has always believed on saying 'The bigger the happier!' This philosophy may not apply to any other family, but it certainly applies to FNP's family, which takes pride in its increasing number of franchisee outlets with an urge to reach to its customers throughout the country.



CONTACT DETAILS
Madhurjya Kotoky, 20:20 MSL, + 91 9873 609 144, madhur.kotoky@2020msl.com
Neelam Banghard, Asia contact, +65 6327 0283, neelam.banghard@mslgroup.com
Trudi Harris, Global contact, + 33 (0)6 13 73 83 02, trudi.harris@mslgroup.com

KEYWORDS
CONSUMER, PEOPLE, MARKETING, BUSINESS SERVICES, GROUPS, RETAIL

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