BWI: Citi India Bats for Children During 200th Global Anniversary

Press release from Business Wire India
Source: Citi
Saturday, May 26, 2012 03:40 PM IST (10:10 AM GMT)
Editors: General: Consumer interest, Entertainment, People, Social issues, Sports; Business: Advertising, PR & marketing, Banking & financial services, Business services, Sports
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Citi India Bats for Children During 200th Global Anniversary
Contributes Rs 10 lakhs to Children Fighting Cancer,Hosts 200 Children at DLF IPL Matches

Mumbai, Maharashtra, India, Saturday, May 26, 2012 -- (Business Wire India) -- In celebration of its 200th year anniversary, Citi today announced a contribution of Rs 10 lakhs to the NGO CanKids. At the start of the season Citi pledged to contribute Rs 2 lakhs to CanKids, each time a team made 200 runs in an innings. This year, four teams crossed the double century mark and Citi handed over a cheque of Rs 10 lakhs to CanKids during the semi finals on May 25, 2012.CanKids will use this money to build awareness for the early detection of cancer and to support children fighting bone cancer.

In addition, Citi also hosted 200 children from the NGOs Pratham and Magic Bus at matches in Vizag and Cuttack. At all of these matches, Citi's young guests were extended hospitality and enjoyed the action on the field from the best seats in the stadium.

"I loved to see the match and could not believe that I was actually in the big stadium. My parents saw me on TV and were very proud. Thank you Citi." Said Ravi Kusumpati a young guest from Pratham.

These initiatives are part of Citi's commitment to communities through its Corporate Citizenship function that is based on the key pillars of programmatic grants, employee Engagement and Local Charitable Contributions.

Pratham is a long-standing partner of Citi, and is the largest NGO working to provide quality education to underprivileged children across India. Magic Bus creates local community mentors who work with youth and children through a weekly curriculum that includes the use of sporting activities as metaphors to change behavior in the areas of education, health, gender and livelihoods. Citi also shares a strong relationship with CanKids, an organization that supports children with cancer and their families across India.

About Citi

Committed to India for over 110 years, Citi takes pride in being a premier locally-embedded financial institution backed by an unmatched international network. Citi's presence in India spans 42 Citibank branches across 30 cities and over 700 ATMs. With capital invested of over US$4 billion, Citi is the single largest foreign direct investor in the financial services industry in India and offers consumers and institutions a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Citi is an employer of choice to approximately 7000 employees in India. Citi's franchise in India includes businesses such as equity brokerage, equities distribution, private banking (Citi Private Bank) and alternate investments and private equity (CVCI). In line with our commitment to make a positive difference in the communities where we work, Citi India's citizenship programme targets its strategic efforts in the priority focus areas of Financial Capability & Asset Building, Microfinance, Enterprise Development, and Youth, Education & Livelihoods.

Additional information may be found at http://www.online.citibank.co.in/press-room/citi-in-india.htm

To view the photograph, please click on the link below:
(From R - L) Sanjeev Kapur, Chief Marketing Officer, Citi India presented a cheque of Rs. 8 lakhs to Poonam Bagai, CEO, CanKids, prior to the semi final match on May 25th. Post this, Chennai Superkings scored another 200 runs, taking Citi's contribution to Rs.10 Lakhs.
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/CitiBank(1).jpg
CitiBank(1).jpg


CONTACT DETAILS
Jane Ong, Citi, +91 (22) 40015056, jane.g.ong@citi.com
Pooja Ahluwalia, Citi, +91 (124) 418 6868, pooja.ahluwalia@citi.com
Ritish Das Gupta, IPAN Hill and Knowlton, +91 9870247298, rdasgupta@ipanhillandknowlton.com

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, SOCIAL, SPORTS, MARKETING, BANKING, BUSINESS SERVICES

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