Press release from Business Wire India
Source: ESPN STAR Sports
Thursday, May 31, 2012 12:49 PM IST (07:19 AM GMT)
Editors: General: Consumer interest, Sports; Business: Business services, Media & entertainment, Sports
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Catch the Games' Greatest on ESPN Star Sports with 60 Days to the London 2012
Get inspired by your favourite athletes, iconic moments and compelling Olympic stories in the lead up to the biggest sporting event of the year
New Delhi, Delhi, India, Thursday, May 31, 2012 -- (Business Wire India) -- With 60 days to go before the world's biggest sporting event, Indian sports fans can get into the Olympic Spirit with ESPN STAR Sports' line-up of programmes that will provide the ultimate coverage building up to the London 2012 Olympic Games.
As the official broadcaster of the London 2012 Games, ESPN STAR Sports will showcase remarkable superhuman stories, insights to the aspirations behind the Olympic milestones, and iconic feats that have left a legacy in the history of sports. Fans will be left inspired by more than 660 hours of comprehensive programming leading up to the Games, including historical archive footage chronicling the last two decades, as well as exclusive athlete interviews.
Headlining the list of programmes is ESPN STAR Sports' exclusively-produced new documentary series, Living the Dream that focuses on the best sporting talents from Asia and their Olympic aspirations starting on Sunday, 03 June. Hosted by SportsCenter anchor Christy Simson, the extensively researched eight-part programme follows the lives of 24 athletes from Malaysia, India, Thailand, Indonesia, Singapore and Vietnam and their quest for sporting excellence through their triumphs, setbacks, hopes and dreams. The captivating show offers exclusive and in-depth insights following months of interviews.
Among the athletes include pint-sized Mary Kom, the pride of India and the first female Indian boxer to qualify for the London Olympics. She has won five consecutive world titles and is a favourite for the gold medal. Other Indian athletes include young archer Deepika Kumari who was recently crowned world champion, shooter Ronjan Singh Sodhi who is a four-time gold medallist in the World Cup, and boxer Vijender Singh, a bronze medalist at the last Olympics Games in Beijing.
In addition, ESPN STAR Sports will have every aspect of the Olympics covered with the following programmes:
-- Athlete-centric programmes that tell the stories of great strides taken by iconic athletes to achieve their dreams that have captured the true spirit of the Olympic Games. Golden Moments showcase vignettes of the greatest and most inspiring athletes in Olympics history, while Olympic Stars chronicle the biggest and brightest athletes that shined in Sydney, Athens and Beijing.
-- Contemporary features include rivalries that defined the Olympic Games in Champions and Challengers, game-changing Olympic moments in Olympic Peaks, which details the advances in sports and the science of human performance
-- Documentaries that take a historic perspective of the Olympic Games include the IOC Official Films and Olympic Sports, which depict the progression of major sports over the years and delves into the advances in strength, technique and artistry that defy limits and set standards. Sports fans can also take a closer look at iconic images in Olympic history and the personal stories behind them on The Games Through the Lens that includes Bob Beamon's unexpected yet spectacular leap of the century in the 1968 long jump, while the Story of Women at the Games traces the evolution of women's participation at the Games.
-- ESPN STAR Sports will also broadcast a weekly current affairs programme on the Games' preparations on Host City London, as well as a documentary about the evolution of the Games on the Olympic Spirit.
Kindly refer to the attached factsheet for more details on ESPN STAR Sports London 2012 Olympic Games build-up programming.
ESPN STAR Sports, the official broadcaster of the London 2012 Olympic Games, will offer the biggest ever and most extensive broadcast of the Olympic Games with more than 3,800 hours of coverage across 15 channels*. This includes round-the-clock coverage on ESPN, STAR Sports, ESPN HD and ESPNEWS during the Games. The coverage will also comprise 10 dedicated high-definition ESPN STAR Sports channels covering the London 2012 Olympic Games with LIVE and first-run coverage. In addition, key events will be showcased in 3D for the very first time on ESPN STAR Sports' 3D channel.
ESPN STAR Sports secured the exclusive non-standard television rights including cable & satellite television from the International Olympic Committee for the Vancouver 2010 and London 2012 Olympic Games for 22 countries across the Indian subcontinent and South East Asia. The London 2012 Games will be the biggest sporting event this summer given the immense viewer interest across Asia. The highly anticipated event is expected to receive robust viewership, covering 302 events in 26 sports, and feature over 10,000 athletes from more than 200 countries around the world.
About ESPN STAR Sports
ESPN STAR Sports is a 50:50 joint venture between two of the world's leading cable and satellite broadcasters. As Asia's biggest sports content provider, ESPN STAR Sports combines the strengths and resources of its parent companies - Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) - to deliver a diverse array of international and regional sports to fans across multiple platforms.
ESPN STAR Sports features a comprehensive portfolio of multimedia assets including its television networks (ESPN, STAR Sports, STAR Cricket, ESPNEWS, ESPN HD, STAR Cricket HD), broadband network (ESPN Player), digital content services (espnstar.com, mobileESPN), and its on-ground Event Management Group with the aim to engage and entertain sports fans anytime, anyplace.
ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to viewers across 24 countries in Asia through its 25 television networks and 3 broadband networks, each localized to deliver differentiated programming to meet diverse needs of Asian sports fans.
To view the photograph and Copy of Living the Dream India Air Dates, please click on the links given below:
Vijender Singh Credit Getty Images
Copy of Living the Dream India Air Dates
For picture(s)/data to illustrate this release click below:
http://www.BusinessWireIndia.com/attachments/1(227).jpg
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http://www.BusinessWireIndia.com/attachments/Copy of Living the Dream India Air Dates .pdf
Copy of Living the Dream India Air Dates .pdf
CONTACT DETAILS
Sameer Bajaj, Associate Director, Corporate Communications, ESPN Software India Pvt Ltd, +91 9811222700, sameerb@espnstar.co.in
Sukriti Kalra, IPAN Hill & Knowlton, +91 9910393262, skalra@ipanhillandknowlton.com
KEYWORDS
CONSUMER, SPORTS, BUSINESS SERVICES, MEDIA
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