BWI: Cargill re-launches `Sweekar’ with Unique Blend of High Oleic Sunflower Oil for Improved Heart Health

Press release from Business Wire India
Source: Cargill
Friday, May 25, 2012 10:08 AM IST (04:38 AM GMT)
Editors: General: Consumer interest, Food & drink, Lifestyle; Business: Business services, Media & entertainment, Retailers
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Cargill re-launches `Sweekar' with Unique Blend of High Oleic Sunflower Oil for Improved Heart Health
Sweekar also provides 12 exclusive recipes from Sanjeev Kapoor every month

Kolkata, West Bengal, India, Friday, May 25, 2012 -- (Business Wire India) -- Cargill today re-launched Sweekar containing High Oleic SUNflower oil, also referred to as HOSUN. The new Sweekar is a unique blend of 20 percent HOSUN and 80 percent sunflower oil. HOSUN is produced from sunflower seeds that contain more than three times the amount of MUFA (Mono Unsaturated Fatty Acids) as compared to regular sunflower oil.* HOSUN also contains higher MUFA than olive oil. MUFA is good fat and is a healthy alternative to saturated fats: it improves blood lipid profile and so diets with healthy amounts of MUFA have a host of amazing health benefits.** Besides, HOSUN has a very neutral taste and provides excellent stability.

``Sweekar is a well-established and trusted edible oil brand associated with health, nutrition and goodness. Sweekar with high oleic sunflower oil offers consumers the same great taste with added health benefits. For us, this was the logical next step after we acquired the brand last year. We are passionate about bringing innovation to the market that benefits our consumers and builds on Cargill's commitment to quality, food safety and distinctive value," said Siraj Chaudhry, Chairman, Cargill India and Head of Cargill Foods India (CFI).

`Ghar Ka Restaurant' is Sweekar's brand commitment based on deep consumer insights. The commitment recognizes the need and aspiration of a core segment amongst regular homemakers and seeks to empower them with the means to healthy and tastier cooking with the same taste and flavor as that of a restaurant through HOSUN and celebrity chef Sanjeev Kapoor's secret recipes.

Sanjeev Kapoor has prepared exciting recipes for Cargill, 12 of which will be released every month. ``I am pleased to partner with Cargill in this pioneering initiative that also gives me an opportunity to reach out to women who want to experiment with and prepare new cuisines. By using Sweekar, homemakers can cook restaurant-like food at home and win their family's appreciation," Kapoor says.

Sweekar is now available across India in an all new premium packaging. Featuring a new shrink-wrapped box pack, it is tamper-proof, non-messy and minimizes spillage. Each pack contains a fully transparent pouch of Sweekar HOSUN blend and an exclusive recipe from Sanjeev Kapoor.

*Bailey's Industrial Fats & Oils
**Lipid profile of HOSUN, Sunflower Oil & Olive Oil, USDA Released 24

About Cargill:

Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 139,000 people in 65 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business.

Cargill in India:

Cargill's operations in India started in 1987. It has businesses in refined oils, food ingredients, grain and oilseeds, sugar, cotton, animal feed, trade structured finance and operates a non banking financial company. Cargill markets leading consumer brands of edible oils such as NatureFresh, Gemini and Sweekar and Rath brand of hydrogenated fats in India. It employs more than 2,000 employees working across offices and plants and a network of warehouses and depots.

Cargill Foods India (CFI) processes, refines and markets a wide range of both indigenous and imported edible oils, fats and blends to the food industry and also serves household consumers with branded and vitamin-fortified edible oils. It offers high quality food ingredients to the growing needs of food manufacturers and the food service industry. CFI owns and operates three edible oil refineries located at Paradeep (Odisha), Kandla (Gujarat) and Kurkumbh (Maharashtra) which comply with world-class international quality assurance and food safety standards including HACCP and FSSC 22000.

About Sanjeev Kapoor:

Sanjeev Kapoor is the most celebrated face of Indian cuisine today. Chef Extraordinaire, TV show host and Founding Director of 24-hour television channel Food Food, author of best selling cookbooks, restaurateur, architect of a unique range of food products and winner of numerous culinary awards, internationally acclaimed chef Kapoor is living his dream of making Indian cuisine the number one cuisine in the world and empowering women of India towards making our country healthy.

To view the photographs, please click on the links given below:

Sweekar Re-launch - 1

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CONTACT DETAILS
Ishteyaque Amjad, Cargill, +91 (124) 4090207, Ishteyaque_Amjad@cargill.com
Sunita Patnaik, Cargill, +91 (124) 4090443, Sunita_Patnaik@cargill.com
Rohit Moudgil, Genesis Burson Marstellar, +91 9811062853, Rohit.Moudgil@bm.com

KEYWORDS
CONSUMER, FOOD, LIFESTYLE, BUSINESS SERVICES, MEDIA, RETAIL

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