BWI: element14 Stocks New Freescale Processors for Engineers in Asia Pacific

Press release from Business Wire India
Source: element14
Thursday, April 19, 2012 10:29 AM IST (04:59 AM GMT)
Editors: General: Consumer interest; Business: Business services, Information technology, Major diversified industrial groups; Technology
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element14 Stocks New Freescale Processors for Engineers in Asia Pacific
Freescale processor offerings from element14 designed to speed engineers' design processes

Bangalore, Karnataka, India, Thursday, April 19, 2012 -- (Business Wire India) -- element14 (formerly Farnell), the first information portal, collaborative community and electronics store for design engineers and electronics enthusiasts, now stocks the advanced i.MX Multimedia Applications processors from Freescale Semiconductor.

"The flexibility and ease-of-use of Freescale's i.MX products will appeal to engineers who require high performance to help ensure their designs keep pace with advancements in portable electronics and infotainment systems. With a dedicated page to Freescale, the element14 Community is a good channel for us to collaborate on our latest news and offerings to engineers." says Paul Smith, Freescale's worldwide manager for distribution channel and ecosystems.

The i.MX53 family of processors provides advanced multimedia technology and power-efficient implementations of the ARM® CortexT-A8 core, with processing speeds of up to 1.2 GHz. It is optimized for both performance and power to meet the demands in the consumer, automotive, medical and industrial markets, delivering ultra-fast processing for applications including tablets, smartphones, automotive infotainment systems, patient monitoring equipment and industrial devices with human-machine interfaces.

"Freescale's dedication to innovation complements our unique service propositions to ensure our customers enjoy improved productivity and time-to-market. element14 will continue to collaborate with Freescale to bring the most comprehensive and advanced solutions to meet the demands of engineers in Asia Pacific" says William Chong, Regional Director of Supplier Marketing, element14 Asia Pacific.

element14's dedicated support for Freescale's microprocessors and peripherals, microcontrollers, special function ICs, development tools and programming kits is available at http://in.element14.com/freescale.

Other key Freescale products available from element14 include the Freescale Semiconductor Tower System, a modular development platform for 8, 16 and 32-bit microcontrollers and microprocessors that enables advanced development through rapid prototyping. In addition, its highly-popular co-branded dev kit exclusive to element14, the XL_STAR; a multifunction system that allows development, download and debug of up to 64Kbytes of code using CodeWarrior, a professional IDE, contributed to element14 selling the most dev kits and tools in Asia Pacific for which Freescale received the 'Leadership in Innovation for Dev Kits' award recently.

About element14

element14 is a high-service distributor of technology products and solutions for electronic system design, maintenance and repair. Bringing together the latest products, services, and development software, all connected to an innovative online engineering community where purchasers and engineers can access peers and experts, a wide range of independent technical information and helpful tools. Whether researching a new technology, designing an electronic product, or looking for parts to repair an existing system, element14 is the trusted global source to find the answers and parts you need to keep your project on the fast track, right from the start.

element14 is the operating business of Premier Farnell plc (LSE:pfl) in Asia Pacific.

For more information visit the website:

Australia: au.element14.com
China: cn.element14.com
Korea: kr.element14.com
Hong Kong: hk.element14.com
India: in.element14.com
Malaysia: my.element14.com
New Zealand: nz.element14.com
Philippines: ph.element14.com
Singapore: sg.element14.com
Taiwan: tw.element14.com
Thailand: th.element14.com

About Premier Farnell

Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, maintenance and repair. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 Community for design engineers - an industry first ( in.element14.com/). With sales last year of £990.8m and underlying profits of £93.3m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers' needs.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly. It trades locally as Farnell in Europe, Newark/element14 in North America and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.

Key facts

-- Operations in 35 different countries

-- 4,100 employees

-- Over 2 million customer contacts in 156 industries

-- Over 3,500 leading suppliers

-- Over 400,000 products stocked with access to over four million more on demand

-- Global leader in legislation RoHS, WEEE, REACH

For more information visit the website at Premier Farnell.


For news updates from element14 visit:
Premier Farnell News Centre - www.premierfarnell.com/premier_farnell/publicrelations/
Twitter - @element14news; @element14
Facebook - /element14page
YouTube - element14
Community - www.element14.com/
Email: pressoffice@premierfarnell.com

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CONTACT DETAILS
Christina Loh,Communications, element14 Asia Pacific, +65 6671 8769 / +65 6671 8759, cloh@element14.com

KEYWORDS
CONSUMER, BUSINESS SERVICES, IT, GROUPS, TECHNOLOGY

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