Press release from Business Wire India
Source: ESPN STAR Sports
Thursday, April 26, 2012 04:01 PM IST (10:31 AM GMT)
Editors: General: Consumer interest, Entertainment, Sports; Business: Advertising, PR & marketing, Business services, Media & entertainment, Sports
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Catch the World's Best Action Athletes at the KIA X Games Asia Live on ESPN
New Delhi, Delhi, India, Thursday, April 26, 2012 -- (Business Wire India) -- Asia's biggest action sports competition kicks off in Shanghai and fans can look forward to catching a stellar line up of the sport's best athletes competing in the KIA X Games Asia 2011, LIVE and exclusive on ESPN from 1.00 to 3.00pm on 29 April - 1 May.
Leading the list is seven-time X Games Skateboard gold medallist Pierre-Luc Gagnon, who will attempt to win his third Mini-MegaRamp title in just as many years. Accompanying him is eight-time gold medallist Andy Macdonald and two-time gold medallist Sandro Dias. Headlining a world-class BMX field are four-time X Games gold medallist Kevin Robinson, three-time gold medallist Chad Kagy, nine-time medallist Simon Tabron, six-time medallist Steven McCann and two-time X Games Asia gold medallist Vince Byron.
Additionally, one of the biggest draws among Asian fans is Japan's high-flying Takeshi Yasutoko, who will attempt to win an unprecedented sixth-consecutive gold medal in the Aggressive Inline Vert - one for each year the competition has been held in Shanghai.
In addition to the stellar list of athletes include the most dominant female Winter X Games and Slopestyle skier in the world, three-time Winter X Games gold medalist Kaya Turski competing in the Aggressive inline street event this year.
This year's KIA X Games Asia also will feature for the first time an up-and-coming star in the form of 12-year-old skateboarder Tom Scharr, who's been making waves in the USA for being the first skateboarder ever to land a 1080 - a three-revolution stunt - and the youngest ever athlete to skate the MegaRamp.
This year's event is the 14th edition of Asia's biggest action sports competition and will feature the mini-MegaRampT structure that towers more than three stories high, and longer than two basketball courts. The mini MegaRampT contests will feature Skateboard and BMX athletes dropping into a structure with a 9.2m high roll-in, launching over a gap 7.6m long and continuing into a 5.5m quarter-pipe.
Asia's premiere action sports event will feature more than 150 athletes from more than 30 countries, treating fans to world-class competition in the sports of Skateboard, BMX, Aggressive In-Line Skate and Moto X Big Air demonstrations. This year's competitors and spectators can also look forward to an added challenge with a newly designed street course that is expected to provide a treat for spectators.
Kindly refer to the LIVE broadcast schedule from 29 April - 1 May, 10:30am:
Broadcast Schedule
About the KIA X Games Asia
The X Games Asia was first held in 1998 in Phuket, Thailand and continued to draw enthusiastic crowds until 2001. From 2002-2004, the capital city of Malaysia, Kuala Lumpur was home to the Asian X Games. In 2005, the event was hosted in Seoul, Korea before returning to Kuala Lumpur again in 2006. The KIA X Games Asia has held in Shanghai since 2007.
ESPN first developed its X Games franchise in 1995. ESPN's Global X Events and Development group is responsible for creating the company's action sports programming currently airing on ESPN, ESPN2 in the U.S. and across its various international networks. In addition to the two U.S.-based events, ESPN has held X Games competitions and demonstration events around the world, including Dubai, Thailand, Brazil, Mexico, Korea, Malaysia, China and Spain. The global franchise has also expanded its reach to ESPN.com/Action, the definitive site for action sports fans, and to consumer products such as X Games bikes, protective gear, skateboards and DVDs.
Considered the pinnacle of global action sports competition, the KIA X Games Asia 2012 will be televised live from 28 Apr - 1 May 2012 from the KIC Jiangwan Sports Center, Yang Pu District. Visit the official websites www.Kiaxgamesasia.com for more information.
About ESPN STAR Sports
ESPN STAR Sports is a 50:50 joint venture between two of the world's leading cable and satellite broadcasters. As Asia's biggest sports content provider, ESPN STAR Sports combines the strengths and resources of its parent companies - Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) - to deliver a diverse array of international and regional sports to fans across multiple platforms.
ESPN STAR Sports features a comprehensive portfolio of multimedia assets including its television networks (ESPN, STAR Sports, STAR Cricket, ESPNEWS, ESPN HD, STAR Cricket HD), broadband network (ESPN Player), digital content services (espnstar.com, mobileESPN), and its on-ground Event Management Group with the aim to engage and entertain sports fans anytime, anyplace.
ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to viewers across 24 countries in Asia through its 25 television networks and 3 broadband networks, each localized to deliver differentiated programming to meet diverse needs of Asian sports fans.
For picture(s)/data to illustrate this release click below:
http://www.BusinessWireIndia.com/attachments/Broadcast Schedule.pdf
Broadcast Schedule.pdf
CONTACT DETAILS
Sameer Bajaj, ESPN STAR Sports, +91 9811222700, sameerb@espnstar.co.in
Sukriti Kalra, IPAN Hill & Knowlton, +91 9910393262, skalra@ipanhillandknowlton.com
KEYWORDS
CONSUMER, ENTERTAINMENT, SPORTS, MARKETING, BUSINESS SERVICES, MEDIA
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