Press release from Business Wire India
Source: ESPN STAR Sports
Friday, March 09, 2012 04:12 PM IST (10:42 AM GMT)
Editors: General: Consumer interest, Sports; Business: Business services, Media & entertainment, Sports
--------------------------------------------------
Year of the Dragon Heralds Auspicious 6th Edition of the KIA X Games Asia
Top X Games champions and Mini-MegaRampT return to Asia's biggest action sports competition
New Delhi, Delhi, India, Friday, March 09, 2012 -- (Business Wire India) -- The Year of the Dragon promises to usher another successful edition of the KIA X Games Asia (KXG), held in Shanghai for its sixth consecutive year from 28 Apr to 1 May 2012, with the return of the biggest action sports athletes to thrill fans once again at the biggest action sports competition in Asia.
The Dragon is the mightiest of all Chinese Zodiac signs, symbolizing drive, passion and is unafraid to take on challenges - values that many top successful action sports athletes embody. And this year's event will continue the tradition of having a stellar line-up of top decorated international action sports stars.
Leading the list is seven-time X Games Skateboard gold medallist Pierre-Luc Gagnon, who will attempt to win his third Mini-MegaRamp title in just as many years. Accompanying him is eight-time gold medallist Andy Macdonald and two-time gold medallist Sandro Dias. Headlining a world-class BMX field are four-time X Games gold medallist Kevin Robinson, three-time gold medallist Chad Kagy, nine-time medallist Simon Tabron, six-time medallist Steven McCann and two-time X Games Asia gold medallist Vince Byron.
Additionally, one of the biggest draws among Asian fans is Japan's high-flying Takeshi Yasutoko, who will attempt to win an unprecedented sixth-consecutive gold medal in the Aggressive Inline Vert - one for each year the competition has been held in Shanghai.
Last year's event saw attendance records set yet again for a fifth consecutive year with 62,100 spectators over the course of four days of competition. Since 2007, the KIA X Games Asia has attracted more than 261,700 visitors and is expected to draw another large crowd this year in Shanghai.
Organised by ESPN STAR Sports' Event Management and ESPN X Games with title sponsor Kia Motors, the KIA X Games Asia has earned a strong global reputation with a significant increase in awareness about action sports in the region. Action sport fans can catch the broadcast live on ESPN STAR Sports' networks across Asia.
Additionally, the event will be telecast on ESPN International networks in the U.S., Latin America, Australia, New Zealand, the Middle East and Africa.
"We are delighted to see KIA X Games Asia establish itself as an iconic sports event with our sponsors and being the Year of the Dragon, we are looking forward to another successful edition in Shanghai. The event has grown spectacularly over the years and this year again will feature an outstanding list of world-class athletes across all competitions. We look forward to showcasing another exhilarating event to our fans in Shanghai," said Harvey Davis, ESPN STAR Sports Vice President, Event Management.
The 14th edition of Asia's premiere action sports event will feature more than 150 athletes from more than 30 countries, treating fans to world-class competition in the sports of Skateboard, BMX, Aggressive In-Line Skate and Moto X Big Air demonstrations. This year's competitors and spectators can also look forward to an added challenge with a newly designed street course that is expected to provide a treat for spectators.
About the KIA X Games Asia
The X Games Asia was first held in 1998 in Phuket, Thailand and continued to draw enthusiastic crowds until 2001. From 2002-2004, the capital city of Malaysia, Kuala Lumpur was home to the Asian X Games. In 2005, the event was hosted in Seoul, Korea before returning to Kuala Lumpur again in 2006. The KIA X Games Asia has held in Shanghai since 2007.
ESPN first developed its X Games franchise in 1995. ESPN's Global X Events and Development group is responsible for creating the company's action sports programming currently airing on ESPN, ESPN2 in the U.S. and across its various international networks. In addition to the two U.S.-based events, ESPN has held X Games competitions and demonstration events around the world, including Dubai, Thailand, Brazil, Mexico, Korea, Malaysia, China and Spain. The global franchise has also expanded its reach to ESPN.com/Action, the definitive site for action sports fans, and to consumer products such as X Games bikes, protective gear, skateboards and DVDs.
Considered the pinnacle of global action sports competition, the KIA X Games Asia 2012 will be televised live from 28 Apr - 1 May 2012 from the KIC Jiangwan Sports Center, Yang Pu District. Visit the official websites www.Kiaxgamesasia.com for more information.
About ESPN STAR Sports
ESPN STAR Sports is a 50:50 joint venture between two of the world's leading cable and satellite broadcasters. As Asia's biggest sports content provider, ESPN STAR Sports combines the strengths and resources of its parent companies - Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) - to deliver a diverse array of international and regional sports to fans across multiple platforms.
ESPN STAR Sports features a comprehensive portfolio of multimedia assets including its television networks (ESPN, STAR Sports, STAR Cricket, ESPNEWS, ESPN HD, STAR Cricket HD), broadband network (ESPN Player), digital content services (espnstar.com, mobileESPN), and its on-ground Event Management Group with the aim to engage and entertain sports fans anytime, anyplace.
ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to viewers across 24 countries in Asia through its 25 television networks and 3 broadband networks, each localized to deliver differentiated programming to meet diverse needs of Asian sports fans.
CONTACT DETAILS
Elgen Kua, ESPN Software India Pvt Ltd, +65 62166034, kuae@espnstar.com
Sameer Bajaj, Corporate Communications, ESPN Software India Pvt Ltd, +91 9811222700, sameerb@espnstar.co.in
KEYWORDS
CONSUMER, SPORTS, BUSINESS SERVICES, MEDIA
If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.
Submit your press release at http://www.businesswireindia.com
No comments:
Post a Comment