BWI: Hyundai Sonata tie-up with Indian Polo Association

Press release from Business Wire India
Source: Hyundai Motor India Limited
Sunday, March 11, 2012 08:10 PM IST (02:40 PM GMT)
Editors: General: Consumer interest; Business: Automotives, Business services, Media & entertainment; Automotive
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Hyundai Sonata tie-up with Indian Polo Association
Hyundai Title Sponsor for the Ambassadors Cup Polo Tournament

New Delhi, Delhi, India, Sunday, March 11, 2012 -- (Business Wire India) -- The Hyundai Sonata Ambassadors Cup concluded at the Jaipur Polo Ground in the capital today. Chief of Army Staff General VK Singh was the chief guest on the occasion of the final match.

Hyundai Motor India Ltd's (HMIL) association with polo is yet another expression of its commitment to promoting sports in India. Globally Hyundai is associated with many sports; it has tie-ups with top tournaments in football and cricket. The keenly contested tournament spread over four days had six teams vying for the top honors.

Commenting on the polo tournament, Mr. Arvind Saxena, Director, Marketing and Sales, HMIL said, "We are delighted to associate with the Indian Polo Association for the Hyundai Sonata Ambassadors Cup 2012. The Sonata is a premium offering from Hyundai, tie-up with the Indian Polo Association that promotes a fine sport like polo provides a great match for both the Sonata and polo."

Giving company to the impressive Sonata at the venue was the luxury SUV Santa Fe and segment leader Verna. Also present were the international three-door Veloster and the yet-to-be-launched Elantra in the executive segment.

Besides the Hyundai Sonata team the five other teams that competed in the tournament were Jindal Steel and Power, Vayamtech, Hyatt Regency, Black Dog and Sahgal Stud/APRC. The final match on a Sunday afternoon drew a large number of polo enthusiasts to the venue. The impressive tunes from the army band stationed at the grounds lent an air of grandeur to the event.

Like HMIL's recent cars the Sonata too is crafted on the principles of 'Fluidic Sculpture', where contrasting surfaces create a sense of constant motion. This sixth generation Sonata has interesting features like front and rear seat ventilation, front seat warmers, high intensity Xenon head lamps, cruise control, paddle shift, 10-way adjustable power seat with lumbar support and a 4-way power adjustable front co-driver seat.

The Sonata is equipped with 6 airbags, anti-lock braking system (ABS) with electronic brake force distribution (EBD), Electronic Stability Program (ESP), rear view camera and smart key with push button start apart from a host of features that enhances the driving experience like the VFD (Vacuum Fluorescent Display) cluster and a X-shaped centre fascia. The super-efficient 2.4 liter GDi petrol engine is mated to 6-speed manual and 6-speed automatic transmissions. GDi technology results in enhanced performance and fuel efficiency as the high pressure fuel is injected directly into the combustion chamber. The engineering excellence is extended to the suspensions by way of having hi-tech ASD (Amplitude Selective Damper) resulting into improved driving comfort.

About HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in India. It currently markets eight passenger car models across segments - in the A2 segment it has the Eon, Santro, i10 and the i20, in the A3 segment the Accent and the Verna, in the A5 segment Sonata and in the SUV segment the Santa Fe.

HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of advanced production, quality and testing capabilities. HMIL forms a critical part of HMC's global export hub, it touched 1 million in exports in about 10 years from starting operations in 1998. It currently exports to more than 120 countries across EU, Africa, Middle East, Latin America and the Asia Pacific. HMIL has been India's number one exporter for six years in a row. To cater to rising demand the company commissioned its second plant in February 2008 having an installed capacity of 330,000 units per annum. To support its growth and expansion plans HMIL currently has 341 dealers and 788 service points across India. In its commitment to provide customers with cutting-edge global technology, HMIL set up a modern multi-million dollar R&D facility in Hyderabad. The R&D centre endeavors to be a center of excellence in automobile engineering.

Corporate website: www.hyundai.co.in.

To view the photograph, please click on the link given below:

From L to R: Mr. C H Han, Executive Director, Sales & Marketing, HMIL; General V K Singh, Chief of Army Staff & President Indian Polo Association, Mr. Arvind Saxena, Director Sales & Marketing, HMIL and Mr. Navin Jindal, M.P., Captain of Jindal Steel & Power team along with the winning team members
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Pic(162).JPG
From L to R: Mr. C H Han, Executive Director, Sales & Marketing, HMIL; General V K Singh, Chief of Army Staff & President Indian Polo Association, Mr. Arvind Saxena, Director Sales & Marketing, HMIL and Mr. Navin Jindal, M.P., Captain of Jindal Steel & Power team along with the winning team members


CONTACT DETAILS
V Anand, Hyundai Motor India Ltd., +91 9810758141, anandv@hmil.net
Ravi Sharma, Hyundai Motor India Ltd., +91 9873136644, ravisharma@hmil.net
Monish Mazumdar, IPAN Hill & Knowlton, mmazumdar@ipanhillandknowlton.com
Ms. Amena Faridi, +91 9811904780, amena@equisport.in

KEYWORDS
CONSUMER, AUTOMOTIVE, BUSINESS SERVICES, MEDIA, AUTOMOTIVE

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