BWI: GoDB Tech and Intel Join Hands to Launch “Project Darpan”

Press release from Business Wire India
Source: GoDB Tech Pvt Ltd
Friday, March 09, 2012 09:56 AM IST (04:26 AM GMT)
Editors: General: Consumer interest; Business: Banking & financial services, Business services, Information technology; Technology
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GoDB Tech and Intel Join Hands to Launch "Project Darpan"


Chennai, Tamil Nadu, India, Friday, March 09, 2012 -- (Business Wire India) -- -- 'Project Darpan' is a free, multilingual graphical user interface (UI) initiative, to simplify the computing experience for the common man
-- To increase broadband penetration in India
-- To provide access to India relevant content in local languages and create a framework for monetizing for content providers.

GoDB Tech and Intel today announced the launch of 'Project Darpan', a free, multilingual user interface (UI) initiative, to simplify the computing experience for the common man and there by increase the PC usage in the Indian market. GoDB's Darpan user interface will provide graphical access to the internet and provide the consumer the comfort of accessing the relevant Indian content, in a simple manner.

According to the research available from various sources

-- There are 128 Million urban & 305 million rural non-English knowing Indians
-- Content limitations are due to the English interface
-- Over 70% of Internet users prefer to consume local language content.
-- Source: IAMAI report on Vernacular content

Project Darpan is a software application based on an intensive research study conducted by Intel to explore ways to improve usage of computing devices among masses. The research also touched to find out methods to remove fear of technology that prevent usage of internet and computing in India. The local language effort of Darpan will provide menus/ commands of Darpan application in 6 languages - English, Hindi, Marathi, Gujarati, Tamil, and Telugu.

Speaking on the occasion, Mr. Mahavir Chand, Director, GoDB Tech, said, "The internet browsing experience is often limited to technology savvy and English literate users. Project Darpan will simplify the PC user experience for the common man and provide an easy to use internet graphical user interface. Available in local languages, Project Darpan will make personal computing devices, an integral part of Indian households."

Mr. Narendra Bhandari, Director APAC, SSG of Intel, said, "Project Darpan will help Indian users who are often scared to use computers due to lack of relevant content and fear of English. Project Darpan will take away this fear by providing an easy access to Indian internet content in a simplified manner. Project Darpan will create an ecosystem of content providers and innovative software companies which will impact the consumption of internet content in a big way, thus by fuelling a local language content ecosystem spiral. This initiative will also explore robust business models for all the ecosystem players and will benefit the end consumer immensely. "

Currently, Darpan is available completely free of cost, through the Internet. It can be downloaded from http://www.darpan.me/info or accessed directly from www.darpan.me using a Google Chrome Browser.

About GoDB Tech

GoDB Tech is a Chennai based technology company specializing in mobility solutions for enterprises - to mobilize business processes outside their corporate walls. GoDB Tech's flagship product - GoDB - is an industry standard MEAP system that powers business critical applications at many Fortune 500 companies. GoDB extends business data/processes to mobile devices, the way emails are extended on push-based mobile phones.

For more details visit www.godbtech.com

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The Company designs and builds the essential technologies that serve as the foundation for the world's computing devices. Additional information about Intel is available at at www.intel.com/pressroom and blogs.intel.com.

To view the photograph, please click on the link given below:

Mr. Mahavir Chand, Director - Sales and Marketing, GoDB Tech & Narendra Bhandari, Director - APAC, Developer Relations Division, Software & Services Group, Intel
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/1(210).jpg
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CONTACT DETAILS
Balaji Singh, GoDB Tech Pvt Ltd, +91 (44) 43997700, balajisingh@godbtech.com
Zamira Tasneem, 20:20 MSL, +91 9790908177, zamira.tasneem@2020msl.com
Janakiram Sampath, 20:20 MSL, +91 9790929757, janakiram.sampath@2020msl.com

KEYWORDS
CONSUMER, BANKING, BUSINESS SERVICES, IT, TECHNOLOGY

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