BWI: ESPN STAR Sports Celebrates International Women’s Day 2012

Press release from Business Wire India
Source: ESPN STAR Sports
Monday, March 05, 2012 04:24 PM IST (10:54 AM GMT)
Editors: General: Consumer interest, Sports; Business: Business services, Media & entertainment, Sports
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ESPN STAR Sports Celebrates International Women's Day 2012
Special TV programs, features on Score Tonight and a new website; To pay tribute to inspiring female athletes

New Delhi, Delhi, India, Monday, March 05, 2012 -- (Business Wire India) -- Asia's No. 1 sports content provider, ESPN STAR Sports (ESS) is pleased to kick-off its celebration of women in sports for International Women's Day 2012 (8 March).

To commemorate and highlight the important role women play in sports today, ESS will be paying tribute to female athletes through a mix of special TV programs, a week-long feature on Score Tonight and a new website showcasing the best of women in sports. In addition, ESS is running a series of promos with its top female presenters to raise awareness of the importance of International Women's Day amongst its viewers in 24 countries.

Said Paras Sharma, Vice President of Marketing and Corporate Communications, "Women play an invaluable role in today's global sports industry, as well as in inspiring girls and young women to participate in sports, which has profound individual and community benefits.

"As Asia's largest sports content provider, we feel strongly that International Women's Day (IWD) presents the invaluable opportunity to celebrate and highlight the critical role women play in the world of sports to our broad viewership across Asia.

"While the world celebrates International Women's Day on 8th of March, we at ESPN Star Sports believe in celebrating women every day. We are pleased this March to showcase top female athletes through a mix of special programs, features, promos, columns and online, as a dedication to women in sports and their incredible legacy."

ESS has developed a special website for its March IWD celebration. Espnstar.com/iwd will showcase special IWD columns, programming, Q&A with ESS' female presenters, editorial pieces, image galleries and more.

In addition, from 5-9 March, STAR Sports' Score Tonight will be celebrating female athletes with inspiring stories on women in sports and by having it mascot Melvin, transform into Melvina for the week. ESS will also be showing over 20 hours of special dedicated programming on ESPN and STAR Sports highlighting great matches and moments of women in sports, as well as features on top female athletes from 8-15 March.

Visit espnstar.com/iwd to check out ESS' International Women's Day showcase including: TV schedule, columns, editorial pieces, photo gallery and videos.

ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to viewers across 24 countries in Asia. ESPN STAR Sports operates from its Singapore headquarters and has regional offices across six countries in Asia (China, Hong Kong, Taiwan, India, Malaysia, South Korea). ESPN STAR Sports features a comprehensive portfolio of multimedia assets including its 25 television channels, 3 broadband networks, digital content services, and its on-ground Event Management group.

About ESPN STAR Sports

ESPN STAR Sports is a 50:50 joint venture between two of the world's leading cable and satellite broadcasters. As Asia's definitive and complete sports broadcaster and content provider, ESPN STAR Sports combines the strengths and resources of its ultimate parent companies - Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) - to deliver a diverse array of international and regional sports to viewers via its encrypted pay-TV services.

ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to viewers across 24 countries in Asia through its 25 television networks and 3 broadband networks, each localized to deliver differentiated programming to meet the diverse needs of Asian sports fans.

ESPN STAR Sports' networks cover 24 countries, showcasing world-class premier sports programming to Asian viewers. This includes ESPN China, ESPN Hong Kong, ESPN India, ESPN Malaysia, ESPN Philippines, ESPN Indonesia, ESPN SEA, ESPN SEA 2, ESPN Taiwan, SBS ESPN (Korea), STAR Sports Asia, STAR Sports Hong Kong, STAR Sports India, STAR Sports Malaysia, STAR Sports SEA, STAR Sports SEA 2, STAR Sports Taiwan, STAR Sports Indonesia, STAR Cricket, ESPNEWS, ESPN HD (Malaysia), ESPN HD (SEA), ESPN HD (Taiwan), ESPN HD (India), STAR Cricket HD, ESPN Player (Singapore), ESPN Player (Hong Kong) and ESPN Player (Malaysia).

ESPN STAR Sports aims to reach consumers at any time, any place and through all new media platforms, both internet and mobile. ESPN Player, a revolutionary broadband network offers users with anytime, anywhere access to live world-class sports content, delivers real time in-game stats and scoreboards, and a fully interactive experience for users to enjoy their viewing experience with other sport fans online. The multi-lingual, online platforms, espnstar.com, espnstar.com.cn and espnstar.com.tw interact with millions of users providing them with in-depth sports news, results and competitions. mobileESPN offers a combination of specially produced video news clips, in-depth news coverage and analysis for sport fans constantly on the move. On the ground, the ESPN STAR Sports Event Management Group manages and promotes premier sporting events across Asia.


CONTACT DETAILS
Sameer Bajaj, ESPN Software India Pvt Ltd, +91 9811222700, sameerb@espnstar.co.in
Sukriti Kalra, IPAN H&K, +91 9910393262, skalra@ipanhillandknowlton.com

KEYWORDS
CONSUMER, SPORTS, BUSINESS SERVICES, MEDIA

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