BWI: Wipro Research Report Offers the Communications Industry Winning Insights on the Enterprise Mobility Market

Press release from Business Wire India
Source: WIPRO
Wednesday, February 29, 2012 01:31 PM IST (08:01 AM GMT)
Editors: General: Consumer interest; Business: Business services, Information technology; Technology
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Wipro Research Report Offers the Communications Industry Winning Insights on the Enterprise Mobility Market
Know Your Customers, or Lose Them

Barcelona, Spain, Wednesday, February 29, 2012 -- (Business Wire India) -- Wipro Technologies, the Global Information Technology, Consulting and Outsourcing business of Wipro Limited (NYSE:WIT), today released a research report describing how the communications industry can capitalize on opportunities in the high-growth enterprise mobility market. The report, "Winning the Enterprise Mobility Opportunity: Know your customers, or lose them," is based on interviews with 164 senior business and IT executives who are leading the development and adoption of enterprise mobility solutions within their organizations.

Wipro's primary research revealed that businesses are set to accrue significant benefits from enterprise mobility including sales growth, operational efficiency gains, and heightened employee productivity.

"Communication Service Providers (CSPs) and Telecom Equipment Vendors (TEVs) must move out of their comfort zone - the communications layer - and delve into the provision of enterprise mobility applications that solve the complex business problems faced by their clients," explained Ayan Mukerji, the Senior Vice President and Global Head of Wipro Technologies' Media and Telecom Strategic Business Unit.

The report puts forth the perspective that CSPs and TEVs must construct an integrated product development, marketing, and sales strategy that leverages their innate strengths and sets them apart from likely competitors. The three key insights from the survey that CSPs and TEVs can employ to differentiate themselves from competitors include:

-- Network controls for data security. 70 percent of the survey respondents described security as an above average barrier to the adoption of mobility solutions.
-- Network ownership to guarantee quality-of-service. Latency and downtime, while generally accepted in the consumer market, will not be acceptable for mission critical enterprise solutions.
-- Vertical industry breadth. The communication industry's presence across every business vertical leaves it well-positioned to sell and deliver industry-tailored mobility solutions.

Given the stunning business benefits projected by the survey participants, the Wipro report projects that widespread adoption of enterprise mobility solutions is inevitable. Enterprise mobility is such a critical investment area that if the communications industry fails to improve its market alignment of appropriate solutions, it will be left behind by competitors with deeper experience and brand recognition in enterprise mobility applications.

The complete research report can be accessed at:

http://www.wipro.com/Documents/winning-the-enterprise.pdf

Wipro's comprehensive suite of converged services addresses the entire digital value chain which includes Content Providers, Independent Software Vendors, Network Equipment Vendors, Communication Service Providers, Media, Entertainment & Over-the-top (OTT) players as well as Device Vendors. As a leading IT services provider with a dedicated enterprise mobility solutions practice, Wipro has delivered compelling field force automation and direct-to-consumer mobility enablement solutions for its clients

About Wipro Technologies

Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of "Business through Technology" - helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner's approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has 131,000 employees and clients across 54 countries. For more information, please visit www.wipro.com

Forward-looking and Cautionary Statements

Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding fluctuations in our earnings, revenue and profits, our ability to generate and manage growth, intense competition in IT services, our ability to maintain our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which we make strategic investments, withdrawal of fiscal governmental incentives, political instability, war, legal restrictions on raising capital or acquiring companies outside India, unauthorized use of our intellectual property, and general economic conditions affecting our business and industry. Additional risks that could affect our future operating results are more fully described in our filings with the United States Securities and Exchange Commission. These filings are available at www.sec.gov. We may, from time to time, make additional written and oral forward-looking statements, including statements contained in the company's filings with the Securities and Exchange Commission and our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.


CONTACT DETAILS
Dirk Lewis, India, Wipro Technologies, +91 7760983976, dirk.lewis@wipro.com
Eric Belove, US, Wipro Technologies, +1 732 216 6242, eric.belove@wipro.com
Rahul Kadavakolu, UK, Wipro Technologies, +44 7920205496, rahul.kadavakolu@wipro.com

KEYWORDS
CONSUMER, BUSINESS SERVICES, IT, TECHNOLOGY

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