BWI: Kalamandir receives Master Brand and Retailer of the Year Award

Press release from Business Wire India
Source: Kalamandir
Saturday, February 25, 2012 02:50 PM IST (09:20 AM GMT)
Editors: General: Fashion, Lifestyle, People; Business: Business services, Household & personal care products & services, Retailers
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Kalamandir receives Master Brand and Retailer of the Year Award


Mumbai, Maharashtra, India, Saturday, February 25, 2012 -- (Business Wire India) -- Kalamandir South India's favorite designer saree destination was awarded Retailer of the Year Award for excellence in traditional fashion and lifestyle retailing on 14th February, 2012 at Taj Lands End, Mumbai in an event organized by the Asia Retail Congress. Kalamandir also won the title "Master Brand" at the awards hosted by CMO Council and CMO Asia.

On Feb 14, 2012, Sai Silks Kalamandir Ltd, leader in designer sarees was conferred with the Retailer of the year for excellence in traditional fashion and lifestyle retailing at Taj Lands End, Mumbai in an event organized by the Asia Retail Congress. The awards were hosted by CMO Council and CMO Asia and Kalamandir was awarded the "Master Brand" title.

Sai Silks Kalamandir Ltd is a group of companies with several top brands under its umbrella which have a strong presence in the Indian market.

Excited about the prestigious awards, Mr. Kalyan Annam of Sai Silks Kalamandir Ltd said, "We, at Kalamandir, are overwhelmed at being chosen for this esteemed award. We are grateful to our customers and other supporters for helping us win the title "Master Brand". In fact, the Asia Retail Congress is Asia's most influential global platform that promotes world-class retail practices and they choose only the best in the industry. These awards motivate us to bring better products to our customers and serve them even better."

The organizers of the event, the Asia Retail Congress focus on business leaders like CEOs, Presidents and Chairs of leading international and national retailers who believe in bringing forth a change and based on stringent criteria, confer the Awards for Retail Excellence. Based on various factors, they selected Sai Silks Kalamandir Ltd for Retailer of the Year Award.

Reacting to the "Master Brand" award from the CMO Council and CMO Asia, Mr. Kalyan Annam of Kalamandir commented "A Master Brand is defined as a "Singular, dominant brand that a firm embodies and projects over all its other brands" It is such an honor for Kalamandir to be awarded this title! In fact, we have always endeavored to be at the forefront of changes in our industry, bringing the very best in fashion to our customers. We just celebrated our sixth anniversary and make it a point to always appreciate our customers with great deals without compromising on quality. We are committed to continuing this policy."

Speaking about the "Master Brand" title, he said, "Master Brands typically appeal to consumers at every level regardless of their economic status. The Indian brandscape is going through an interesting phase with a healthy mix of popular international brands and local home grown brands emerging in every category. That is why Master Brands outlive time and are indexed only to an evolving market thus forcing a sense of re-evaluation upon themselves. These brands are the brands that are here to stay. And I can assure you that the Kalamandir Master Brand is certainly here to stay!"

The Sai Silks Kalamandir Ltd group, now a Master Brand and Retailer of the Year for excellence in traditional fashion and lifestyle retailing is poised to grow even further, fueled by the receipt of these two prestigious awards.

About Sai Silks Kalamandir Ltd.

The group, Sai Silks Kalamandir Ltd., is a leading designer apparel store with its presence across India. Their flagship brand Kalamandir is South India's favorite destination for designer sarees. Established in 2005 in Hyderabad, the group operates 26 retail stores out of which eleven stores are under the flagship brand KALAMANDIR with four in Hyderabad, five in Bangalore and one each in Vijaywada & Guntur. They have two stores, one each in Hyderabad and Bangalore under the brand name MANDIR, their designer collection store. They have one store under the brand name Varamahalakshmi,chick pet Bangalore. Their brand Sindoor is spread across 12 stores as SIS in Big Bazaar & Bharti Wal-mart with three in Hyderabad, five in Bengaluru and one each in Vijaywada, Vishakapatnam, Mysooru and Mangalore. They also have six other sub brands besides these.

Kalamandir is a complete family store featuring a breathtaking range of world-class designer silk sarees, fancy sarees, ready-to-wear, menswear and children's wear. The store also features 916 jewelry with a choice ranging from casual wear to traditional wear and party wear, bridal wear and competitively priced Jewelry. Kalamandir offers a delightful shopping experience for the entire family.

To view the photograph, please click on the link given below:

Awards were presented by Chief Guest: Dr. Marshall Goldsmith, Co-founder of Marshall Goldsmith Partners & Coach; Bestselling Author; World-Renowned Thought Leader; World-class motivational Speaker: Award received by Mr. Kalyan Annam,CEO of Kalamandir
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CONTACT DETAILS
Parimala Ananth, PR CAMP, +91 9980817197, prcampindia@gmail.com

KEYWORDS
FASHION, LIFESTYLE, PEOPLE, BUSINESS SERVICES, HOUSEHOLD, RETAIL

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