BWI: iYogi Insights Research Reveals that 33% Parents Willing to Buy their Kids an iPad

Press release from Business Wire India
Source: iYogi
Tuesday, February 28, 2012 04:36 PM IST (11:06 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle; Business: Business services, Electronic appliances & components, Information technology; Technology
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iYogi Insights Research Reveals that 33% Parents Willing to Buy their Kids an iPad
Willing to let kids spend an average of $14 a month on subscriptions and downloads

Gurgaon, Haryana, India, Tuesday, February 28, 2012 -- (Business Wire India) -- A new research report published by iYogi Insights takes a closer look at how American parents view the iPad for their children. This is at a time when Apple is touting the device as the latest learning tool set to revolutionize education with its new iBooks textbook application. Despite the high price tag and debate surrounding this device, the latest research conducted by iYogi based on a survey of more than 2000 of its customers found that an encouraging 33% parents are willing to buy or have already bought their children iPads. The study also shows that parents are willing to let kids spend an average of $14 a month and at least two hours on the device every day.

Apple's strategy of entering the home via school and through making learning fun is likely to pay dividends as 92% of the parents willing to buys kids an iPad approve of its use for homework tool and 88% of them say their kids are doing well at school. Interestingly, 57% of these parents with two children or more said they would be happy to use the iPad to keep their kids out of their hair.

However, there is still a reluctant majority of 67% parents who are not willing to buy an iPad for their children. Of these, 67.2% would rather buy them a computer/laptop/ netbook and 26.5% are ready to by a Kindle. A significant 34% of the unconvinced are concerned that owning iPad will keep their children from making more friends and 50% believe that their kids are better off playing outdoors.

"iPad touted as the hottest gadget of the times continues to be a favorite topic of debate and discussion especially on its usefulness to children in particular and whether it is an expensive toy or possibly a nifty device which can make learning fun and interactive.," says Vishal Dhar, President Marketing and Co-founder, iYogi, "With Apple marketing the use of iPads for kids and education we decided to ask our large subscriber base on what they thought. The encouraging results show a significant one third of the parent population give a thumbs up. With the rumored launch of iPad 3, 2012 will continue to be the year of the iPad."

To read the detailed report go to http://insights.iyogi.com

ABOUT IYOGI INSIGHTS

iYogi Insights is a research initiative launched by iYogi to help understand the issues that people face with technology and how they adapt tech solutions to enhance their lives. A subscriber base that is among the largest in the tech support industry gives iYogi a unique vantage point to observe how technology is impacting people's lives and habits. Frequent interaction with this wide database of subscribers gives a privileged peek into how people are forging a partnership with technology, sorting out the occasional issue, and on the whole, positively embracing technology to empower themselves.

ABOUT IYOGI

iYogi is a global on-demand services company that provides personalized computer support for consumers and small businesses in United States, United Kingdom, Canada and Australia. iYogi's unique model, including proprietary iMantra technology and highly qualified technicians, is designed to eliminate computer-related stress and keep digitally dependent consumers and small businesses protected and productive. iYogi -- with its proven global expertise delivery model, intelligent customer insight systems, easy-to-use self-help tools and automated PC optimization and computer support services - offers users a simple yet comprehensive path to digital serenity. iYogi has perfected the remote technical support model to overcome the current limitations of in-store, on-site, or call center services. Major resellers and technology companies are turning to iYogi to improve customer satisfaction, reduce return rates, and deliver a compelling new-value added offering to customers. For more information on iYogi and a detailed list of technologies supported, visit: http://www.iyogi.com

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CONTACT DETAILS
Indira Das (INDIA), iYogi, +91 9582806534, Indira.das@iyogi.com

KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, BUSINESS SERVICES, ELECTRONICS, IT, TECHNOLOGY

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