BWI: Champions of ‘My City My Parks’ Set Out to Inspire Change PVR Cinemas to Screen Original Films created by Young Ambassadors

Press release from Business Wire India
Source: PVR Nest
Wednesday, February 29, 2012 04:55 PM IST (11:25 AM GMT)
Editors: General: Arts & culture, Consumer interest, Entertainment, Environment, Social issues; Business: Business services, Media & entertainment
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Champions of 'My City My Parks' Set Out to Inspire Change PVR Cinemas to Screen Original Films created by Young Ambassadors


Mumbai, Maharashtra, India, Wednesday, February 29, 2012 -- (Business Wire India) -- PVR Nest, the Corporate Social Responsibility arm of PVR Cinemas, brings together 400 inspired children championing original ideas for creating a greener Mumbai at the first 'My City My Parks' grand finale event in Mumbai today. Bollywood celebrity Abhay Deol and other eminent personalities also attended the event to extend their encouragement to the children to become ambassadors of positive change in the community.

'My City My Parks' saw 400 children from 40 short listed schools undergo an extensive 100-day creative workshop on the issue of depleting urban greenery and learned to employ four creative forms - film making, theatre, photography and mural art installations - to bring their ideas to life. The workshop sessions were conducted by renowned personalities such as Paresh Mokashi, Umesh Vinayak Kulkarni, Sandeep Sawant, Sooni Taraporevala , Miriam Chandy, Chirodeep Chaudhury, Vaibhav Raj Shah, Kalyani Hiwale and many more, who also helped the children develop their ideas into original works.

The program was sponsored by Disney in India. A series of shortlisted original films made by the young ambassadors will be showcased at PVR Cinemas in India, reaching out to over 27 million patrons for a year starting April 1, 2012. Additionally, PVR Nest will tie-up these films for private and public screened at various children's film festival. The kids' mural art installations and photo essays will exhibited at the event are also complied in a 'My City My Parks' publication was also unveiled today. Additionally, two spectacular skits highlighting the repercussions of depleting urban greenery captivated audiences that attended the gala finale.

We are grateful to Disney, one of the most respected global companies, for joining hands with My City My Parks under PVR Nest's Young Expressions program. I am glad to see the fruitful journey of PVR Nest. 7 years back we began visualizing training children through the powerful medium of Cinema, Films and Art. This has finally taken life now. I am happy to share that we have extended our program this year to the City of dreams- Mumbai. To inspire our CineArtist's, PVR is showcasing their original films at the Cinemas so that the rest of the country and all our patrons can appreciate the talent of our young people. Mrs. Selena Bijli, Trustee- PVR Nest

About PVR Nest

People, Ideas and Actions are the integral strengths and voice of PVR Nest, the corporate social program of PVR Ltd for children and environment. Over the last six years, PVR Nest has establishes sustained and focused programs for community education, learning, integrating and supporting children through healthcare, daily nutrition, rehabilitation and creating employability. Nest works with more than 300 children on ground and reaches out to more than lakh children each year via convergence of Cinema and Art.

PVR Nest's Young Expressions program is the first ever Leadership Program to educate and empower children on complex issues concerning their life- family, society, environment, school, health etc. through the wonderful and creative medium of Cinema and Art.

About Corporate Citizenship at The Walt Disney Company

Disney Corporate Citizenship focuses on three key principles: act and create in an ethical manner; champion the happiness and well-being of kids and families; and inspire those around us to make a lasting, positive change in the world. Being a good corporate citizen is a time-honored Disney tradition. We strive to support that goal through quality entertainment, strategic philanthropy, environmental conservation, respectful workplaces, and community engagement. For more information, please visit www.disney.com/citizenship2010.

To view the photograph, please click on the link given below:

Abhay Deol and Amole Gupte at the Grand Finale of Disney and PVR Nest's My City My Parks program
For picture(s)/data to illustrate this release click below:

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Abhay Deol and Amole Gupte at the Grand Finale of Disney and PVR Nest's My City My Parks program


CONTACT DETAILS
Deepa Menon, PVR Nest, +91 9811300540, Deepa.menon@pvrcinemas.com
Bhawna Shukla, Avian Media, + 91 9167558392
Sarika Negi, Manager - Administration & Organiser, PVR Limited

KEYWORDS
ARTS, CONSUMER, ENTERTAINMENT, ENVIRONMENT, SOCIAL, BUSINESS SERVICES, MEDIA

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