Press release from Business Wire India
Source: Amul
Monday, February 27, 2012 04:12 PM IST (10:42 AM GMT)
Editors: General: Consumer interest, Food & drink, Sports; Business: Business services, Sports
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Amul Sponsors the Indian Contingent to 2012 London Olympic Games
New Delhi, Delhi, India, Monday, February 27, 2012 -- (Business Wire India) -- India's largest food products marketing organization Amul today announced its sponsorship of the Indian contingent to the London 2012 Olympic Games by signing a MoU with the Indian Olympic Association. The MoU was signed by Raja Randhir Singh, Secretary General, IOA and Member, International Olympic Committee and Mr. R S Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul) in a function presided by Prof. Vijay Kumar Malhotra, Acting President, Indian Olympic Association in presence of Shri Anil Khanna, Chairman, Finance Commission of the IOA. Amul has become the Official Sponsor of the Indian team in the category of Dairy products.
Announcing Amul's support for the Indian contingent to the London 2012 Olympic Games, Mr. R S Sodhi said that , "Amul is committed to strengthening the Olympic movement in India and encourage young generation from all corners of the country to take up Olympic sports. I take great pleasure and pride in announcing our sponsorship of the Indian contingent to the London 2012 Olympic Games as 'Olympic Partner'." Explaining the rationale of this association, he said that milk is nature's original energy drink and plays a pivotal role in building the physical and mental strength of the athletes. Nutritious dairy diet comprising of milk, cheese, yogurt, butter, ghee etc. is an important part in the diets of athletes around the world. India is the largest producer of milk in the world and Amul is not only India's but Asia's largest milk brand. Further, he said that this association and activities around it will help in engaging the youth so that they can enjoy a healthy life and strive to become swifter, higher and stronger in their endeavours.
Amul has recently associated with sports events like Cricket World Cup and Formula 1 to engage the youth. Mr Sodhi mentioned that the Olympic Games have come to be regarded as the world's foremost sports competition where more than 200 nations participate. Participation in Olympics is the aspiration of every athlete and with the kind of investments made by our country in this arena to select, nurture and train the best athletes, we are confident that Indian contingent will deliver the best ever performance in the London games and make our country proud.
Lauding Amul's support to the Indian Olympic contingent, Prof VK Malhotra, Acting President, IOA said that the sponsorship funds will be used for the athletes. Raja Randhir Singh, Secretary General, IOA said, "I would like to congratulate Amul for flagging off its Olympic initiative today." Mr Anil Khanna, Chairman, Finance Commission, IOC and also the Chairman of the Marketing Committee for London 2012 games too welcomed Amul's association with the Indian contingent.
Amul will launch a series of advertising campaigns for milk, butter, cheese, paneer and ghee to promote this association in the coming months.
To view the photograph, please click on the link given below:
Unveiling of the sponsorship logo
Shri Randhir Singh, Secretary General IOA and Shri RS Sodhi, MD, GCMMF addressing the media
For picture(s)/data to illustrate this release click below:
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CONTACT DETAILS
Shri R. S. Sodhi, Amul, +91 9375032201, sodhi@amul.coop
KEYWORDS
CONSUMER, FOOD, SPORTS, BUSINESS SERVICES
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