BWI: Belkin Appoints Supertron Electronics, to Deepen Foothold in Indian Market

Press release from Business Wire India
Source: Belkin India
Tuesday, December 06, 2011 01:30 PM IST (08:00 AM GMT)
Editors: General: Consumer interest; Business: Business services, Electronic appliances & components, Information technology; Technology
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Belkin Appoints Supertron Electronics, to Deepen Foothold in Indian Market
Appoints Supertron Electronics Ltd as the national distributor for the recently launched keyboards and mice range

New Delhi, Delhi, India, Tuesday, December 06, 2011 -- (Business Wire India) -- Belkin India, a leading provider of interconnectivity solutions across computing and consumer electronic devices, announced Supertron Electronics Ltd as the national distributor for the recently launched keyboards and mice range. With the launch of the keyboards and mice range, Belkin has completed it range of products around the computer screen. The launch included wired and wireless keyboards, mouse range and combos, offering a wide portfolio of products in the IT peripheral category, from the company.

The association with Supertron Electronics Ltd will enable Belkin to display and distributes its exciting product range of keyboards and mice across India. This collaboration will enable Belkin to deepen its foothold in Indian market in the Keyboard and Mice range, with the resilient and widespread networks of the two companies.

Speaking about the move, "We are excited to bring on board, Supertron Electronics Ltd, as a national distributor for our products. We are sure that we will be able to develop a stronger foothold in the Indian market in the Keyboard and Mice range, with the expertise and robust network, Supertron Electronics, has to offer." said Mohit Anand, Managing Director, India Sub Continent, Belkin Inc.

Supertron Electronics is the official distributor of a wide variety of IT products including Servers, Desktops, Laptops, Netbooks, PC components, Peripherals, Memory modules, Storage products, Networking products and Consumer Electronic Products of brand-enhancing international vendors.

With the decades of computer peripheral experience, Belkin has proven its commitment to delivering innovative, State of the Art product ranges that have put the company at the forefront of peripherals bracket. With our distribution and marketing capabilities, I am confident that Belkin will capture the top bracket in its category in India". We are extremely confident of successfully partnering with Belkin and help to extend its reach across target segments in the country" said Mr. V. K. Bhandari, Chairman & Managing Director, Supertron Electronics Limited (SEL).

With this strategic tie up, Belkin's keyboards and mice range will now be widely and easily available throughout the country. With this move, as a part of Belkin's growth strategy, the company can tap on untapped potential in the Indian market and opportunities.

About Belkin India

Belkin India offers an extensive range of innovations, designed to give computer and consumer electronics users seamless integration in their homes, cars and on the go. Belkin, a privately held company founded in California in 1983, is the recognized global leader in connectivity solutions. Belkin is one of the fastest growing, privately held multinational corporations in the world.

Since its entry in India in early 2009, Belkin has taken rapid strides towards becoming a leading tech & digital lifestyle brand. Realizing this Vision, Belkin has already come a long way to become the market leader across its product lines and also having expanded its footprint beyond India to Bangladesh, Srilanka, Nepal and also Pakistan.

Belkin has an extensive hybrid channel model of traditional IT and modern retail across multiple formats & consumer electronic stores across the subcontinent. The company has ambitious plans for growth and considers the Indian market to be one of its most strategic, with a stated desire to be a market leader in the tech and digital lifestyle space.


CONTACT DETAILS
Nikita Kejariwal, 20:20 MSL, +91 9167443578, nikita.nadwani@2020msl.com
Tanay Chaturvedi, 20:20 MSL, +91 9999167009, tanay.chaurvedi@2020.msl.com
Vibhav Mehta, BELKIN, vibhavm@belkin.com

KEYWORDS
CONSUMER, BUSINESS SERVICES, ELECTRONICS, IT, TECHNOLOGY

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