BWI: This Diwali bring home Shri Ganesh - The Lord of Success & Good Beginnings

Press release from Business Wire India
Source: William Penn
Tuesday, October 25, 2011 04:54 PM IST (11:24 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Commodities & materials, Household & personal care products & services, Retailers
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This Diwali bring home Shri Ganesh - The Lord of Success & Good Beginnings


Bangalore, Karnataka, India, Tuesday, October 25, 2011 -- (Business Wire India) -- Sailor Pen in association with William Penn - The World Pen Store, has launched a limited edition fountain pen "Shri Ganesh" this week, just in time to usher in Lord Ganesh on the auspicious occasion of Diwali.

This fountain pen has been specially created for the Indian audience, with a 21K gold nib and is being released as a Limited Edition of only 36 pieces world over, exclusively available at William Penn. A tribute to Lord Ganesh and the widespread appreciation shown towards the brand by the Indian audience has led to designing this unique pen.

Meticulously drawn by hand, by famous Japanese maki-e artist Kosen Oshita, Ganesh's head symbolizes the Atman or the soul, which is the ultimate supreme reality of human existence, and his human body signifies Maya. The elephant head denotes wisdom. In his upper right hand Ganesh holds a goad, which helps him propel mankind forward on the eternal path and remove obstacles from the way. The broken tusk is a symbol of sacrifice, which he broke for writing the Mahabharata. The rosary around his neck suggests the pursuit of knowledge should be continuous. The laddoo in his lower left hand indicates that one must discover the sweetness of the Atman. His fan-like ears convey that he is all ears to our petition. At his feet is the mouse, the lowest of creatures, which he is humble enough to use, as a vehicle.

Crafted delicately with precious metal powders of gold, abalone and silver this artistic pen is a collector's piece, available only at William Penn stores.

About Sailor: Sailor is one of Japan's biggest pen maker - Established in the year1911. Its factory is located
In Hiroshima, Japan. Sailor has the distinction of being the world's only pen maker who produces a 21 karat gold nib, with a widest selection of nibs. Each nib is passionately and painstakingly hand crafted by its Master Nib Maker Nobuyoshi Nagahara who has been a nib specialist for over 60 years and his son Yukio Nagahara. A long lost technique of making 'Naginata-Togi' (Japanese long sword) nib was revived by him

About William Penn: William Penn - The World Pen Store, is India's largest multi-brand retail store chain housing the most premium fine writing instruments, desktop and lifestyle accessories. William Penn houses over 20 international brands at its 15 outlets spread across Bangalore, Mumbai, Delhi, Hyderabad, Pune and Chennai. William Penn also has an online presence, www.williampenn.net , the largest collection of fine writing instruments on an Indian website.

William Penn Flagship stores
William Penn - Select CITYWALK Mall, Delhi - 011 40534512
William Penn - Grand Galleria High Street Phoenix Mall, Mumbai - 02240041252
William Penn - Express Avenue Mall, Chennai - 044 28464018
William Penn - Forum Mall, Bangalore - 080 32721999

William Penn also has its presence at the Delhi, Mumbai, Hyderabad and Bengaluru Airports.

For more information about the product, call us toll free on 1800-102-7366/09900 513062 or write to us at info@williampenn.net

To view the photographs kindly click on the links below:
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For picture(s)/data to illustrate this release click below:

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http://www.BusinessWireIndia.com/attachments/Shri Ganesh Limited Edition Writing Instrument_white background.jpg
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CONTACT DETAILS
Ms. Anindita Deb, LINOPINION Public Relations, +91 9686602527, anindita.deb@loweandpartners.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, COMMODITIES, HOUSEHOLD, RETAIL

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